Life, Money & Love with Dylan Mullan Dylan Mullan

In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR.
After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the host of popular podcasts like The Ice Project and YKTR Sports.
In this episode, Ice opens up about his incredible business journey over the last 7 years. You'll hear about the dramatic $100,000 gamble that changed his life and how he managed to build YKTR from scratch. Isaac shares the ups and downs of his entrepreneurial journey, revealing the biggest mistakes he made and how he overcame massive failures to find success.
Ice also gives us a behind-the-scenes look at the rebranding of YKTR, explaining what sparked the change and how the brand has evolved over the years. He shares his secrets to staying motivated, the strategies he uses to keep pushing forward, and the lessons he's learned about business and life.
In this episode:

From NRL to Entrepreneur: How Isaac transitioned from playing rugby to creating YKTR, a multi-million dollar clothing brand.The $100,000 Gamble: The risky bet Isaac took that dramatically changed his life and propelled his business forward.Building YKTR: The steps Isaac took to build YKTR from scratch, transforming it into a successful brand.Dealing with Burnout: Isaac shares his experiences with burnout and how he managed to overcome it.Rebranding YKTR: The reasons behind YKTR’s rebranding and the process of evolving the brand over time.Biggest Business Mistakes: Isaac reveals his biggest business mistakes and how he learned from them.Mentorship: The importance of mentors in Isaac’s journey and how they contributed to his success.Ego and Growth: How Isaac dealt with his ego and the personal growth that came from it.Mental Health in Business: Isaac discusses the challenges of maintaining mental health while running a business.Personal and Business Balance: Tips from Isaac on finding balance between personal life and business.
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Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
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Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
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Instagram: https://www.instagram.com/dylanmullan
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Follow Ice here👇
Instagram: https://www.instagram.com/iice_/?hl=en

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In this episode I sat down with serial entrepreneur, Dave Malcolm. A true performance marketer at heart, you wont find many with a more impressive CV than Dave.
Dave spent 7 years as the Head of Marketing at Rockstar Games where he worked on titles like Grand Theft Auto & Red Dead Redemption and had some of the most successful game launches of all time. After spending the better part of a decade leading the Marketing Function at Rockstar, Dave knew he wanted to go out on his own.
After a short period of working as a consultant and running his own Marketing Agency, Dave Co-Founded Marley Spoon, a direct competitor to Hello Fresh, a company that had dominated the industry for many years. The venture was a massive success to say the least. Within a few short years Dave grew the company from zero to over 350 staff and a successful IPO.
Since his successful exit from Marley Spoon, Dave is now focused on his latest venture Mist, which is a comprehensive mobile app designed to empower international students as you “Move, Settle & Live” in a new country. He also has his own successful, e-commerce start-up, Wavetree.
In this episode:
Rockstar Games Experience: What running a marketing plan at that scale looks like and how his time at Rockstar shaped the way he advertises his products.Performance Marketing Masterclass: Dave breaks down his exact approach to performance marketing including setting clear KPI's, understanding your numbers, different content approaches, winning launch strategies and the mindset needed to be successful.Marley Spoon: The logistical challenges that came up with setting up the company, how they sold there first 10 subscriptions and the strategies they used to scale the business to over 300 staff and achieved a successful IPO.The Art of Building a Subscription Business: What metrics matter, how to read signals from your customers, improve retention and attract the right type of customer.Building Brand: How to create and sustain a strong brand and find your point of difference in a competitive market.Customer Insights: The importance of understanding customer behaviour and how you can use this information to optimise business strategies.Achieving Work-Life Balance: Dave's personal strategies for managing stress and avoiding burnout as an entrepreneur.---
Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
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Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Connect with Dave here👇
Linkedin: https://www.linkedin.com/in/davemalcolm/

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In this episode, I sat down with Blake Austin. Blake is a Rugby League star who played 122 games in the NRL, 113 in the Super League and 2 for Great Britain.
Whilst Blake will be the first to admit his career had it's fair share of ups and downs but for a period he was one of the best players in the game. In 2015 Blake was named the Daly M, Five-Eighth of the year before leading the Canberra Raiders to a 10 game win streak, falling just 2 points short of a grand final birth, after losing in a tight game to the Melbourne Storm the following year in 2016.
From his humble beginnings in Mount Druitt, Blake shares his incredible journey of overcoming challenges and achieving success against all odds. Blake talks about growing up with limited resources and how that motivated him to strive for greatness. He opens up about the sacrifices and hard work it took to make it as a professional athlete and discusses his transition from rugby league to mentoring the next generation, sharing the most valuable lessons that he learned along the way.
In this episode:

What life looked like growing up in Mount Druitt and why growing up out West drive him to succeed.The MENTAL EDGE that drove his success as a professional athlete.Coming through the grades at Penrith and the 3 year period that saw his career stagnate and almost end before it began.What Ricky Stuart said that convinced Blake to sign with the Canberra Raiders.What good leadership looks like and the reason Canberra got the best out of him.Trying to balance SELF-CONFIDENCE with being coachable & fitting into a system."I used to lay in my hotel room in tears" - The reality of dealing with the PRESSURE and JUDGEMENT of being a first grade half."I Loved Rugby League More Than I Loved PLAYING Rugby League" - Why Blake is so happy in retirement and what his next chapter of impact looks like.The current NRL team that Blake thinks would get the best out of him.
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Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Follow Blake here👇
Instagram: https://www.instagram.com/blakeaustin6/?hl=en

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Jack Henderson is the Founder of Henderson Advocacy and Endeavour Build. Jack's story is nothing short of incredible. From being expelled from school at 15 to building a $35 million property portfolio by the age of 27 showing how much is really possible when you have the right strategy.
In this episode, Jack shares how he went from earning $1,500 a week to making hundreds of thousands in a single day. Jack's story is packed with unique insights and strategies as well as practical advice that can help anyone looking to achieve financial freedom. Jack talks about the mentors who guided him, the risks he took, and the mindset that helped him overcome every obstacle. Jack's journey is filled with powerful lessons on building wealth, staying disciplined, and the importance of surrounding yourself with the right people.
In this episode:

How Jack went from being expelled from school at 15 to building a $35 million property portfolio by age 27.Jack's early life in Western Sydney and how growing up with limited financial resources ignited his drive for success.Explaining the strategic risks & why he made them. For example: Why investing his entire weekly wage to have lunch with a mentor was the best decision he ever made.Jack's method of turning $1,500 into a multi-million dollar investment portfolio by leveraging his early gains.The role of mentors like Chris Gray in Jack's journey and the importance of surrounding yourself with successful people.How Jack's initial jobs in construction and mining set the foundation for his real estate success.The mindset and discipline Jack developed to overcome obstacles and stay focused on his goals.Jack's approach to property investment, including the types of properties he targeted and why.The challenges Jack faced in managing newfound wealth and staying grounded despite rapid financial success.The importance of personal development and self-confidence in Jack's journey, and how he continues to push his limits through ultra-marathons and other challenges.
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Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Follow Jack here👇
Instagram: https://www.instagram.com/jackchenderson/?hl=en

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Daniel Hakim is the CEO & Founder of CUB (Club of United Business) and BOA (Business Owners App). Daniel started CUB with just five members in 2015, and has built it to be Australia’s fastest-growing business owners club for accomplished entrepreneurs with over 2,000 members.
Daniel has recently founded BOA, a game-changing networking app for entrepreneurs so he can impact entrepreneurs of all stages and ensure everyone has access to the same information, tools and
perspectives regardless of their starting point.
In this episode:

"Don't think about what business you want to have, think about the people you want to serve" - How asking this question can change the way you look at your next business.How Daniel started CUB with just five members and scaled it to over 2,000 members.The 2 qualities every successful entrepreneurs MUST embody.The impact surrounding yourself with the right people will have on your growth trajectory.Sales Person Vs Sales System? What's more important and why?Overcoming the challenges of rapid expansion and he learnt from those mistakes.BOA = the LinkedIn for business owners - Why it's going to be largest networking app for business owners around the world.Daniel’s approach to balancing vision, team building, and execution.The future plans for CUB and BOA and their impact on the business community.
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Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Follow Daniel here👇
Instagram: https://www.instagram.com/the.danielhakim/?hl=en
CUB: https://www.instagram.com/clubofunitedbusiness/
Boa: https://www.instagram.com/boa.app/?hl=en

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In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million!
It all started when Raquel, the founder of the popular unisex fragrance brand "Who Is Elijah" discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.
Adam has since come into the business and is now the CEO while Raquel has some what taken a back seat to the day to day activities of the brand and is concentrating on the international retail expansion and partnerships.
Over the past 12 months the brand has gone from strength to strength and is now stocked in Priceline, Sephora, Adore Beauty, David Jones & Urban Outfitters with plans for a lot more growth in the retail space over the next year ahead.
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Follow Adam & Raquel here👇
Adam: https://www.instagram.com/adambouris/
Raquel: https://www.instagram.com/raaaquelbouris/
Who Is Elijah: https://www.instagram.com/whoiselijahparfum/
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Twitter: https://twitter.com/dylanmullan
Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://join.viralbrandbuilder.com/

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