Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.
Marketing Scoop Season Finale
Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now.
We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world.
Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime!
How to Double Down on Agency Partnerships and Boost Your Leads
Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital.
In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding.
You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising.
How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content
In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House.
You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising.
Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content.
Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic
Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’
Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic.
Plus, check out the listener Q&A session at the end of the episode. You don’t want to miss it!
How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA’s Orchid Bertelsen.
Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI.
How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance
On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform.
Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs.
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Wonderful for keeping up with what is new in SEO