Pioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of fashion’s future. But tech’s no longer an outsider idea in fashion. In fact, many major brands are leading the way forward by being early adopters of technology that makes it possible for brands to produce more selectively, decrease waste and foster more eco-aware thinking in an industry that is often filed under “most polluting in the world.”
Bring up the phrase artificial intelligence in fashion, and you wouldn’t be alone if thoughts of space-age robots and smart clothing sprang to mind. But for this week’s guest, AI in fashion is closer to a day of deep diving on Instagram, thanks to her company’s ability to scan massive numbers of social media posts, images and content to produce trend projections from current data. It’s that data, in turn, that helps brands make better choices during the planning and production process.
Listen in to hear from Charlotte Fanneau, Chief Operation Officer at fashion tech company Heuritech, where she arrived after working with some of the best known names in fashion. On this episode, we find out how things fell into place for Charlotte at the right place and the right time, and why she thinks businesses need to think globally, especially during these times.


","resolvedBy":"manual"}" data-block-type="22">

Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.
 HOW TO LISTEN:
Listen online: Just press play above or subscribe via RSS to receive all new episodes.
iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.
Android: Download the free Stitcher app and search for Spirit of 608 in the app.
Be on the Podcast: Ask Spirit of 608 a Question Linkage
Connect with Charlotte Fanneau
Facebook: https://www.facebook.com/heuritech/
LinkedIn: https://www.linkedin.com/company/heuritech/
Instagram: @heuritech
Website: Heuritech.com
Resources from the show:
2021 Fashion Rejuvenation Trend Report from Heuritech’s and Carlin’s Analysis
Christopher Kane
La Caserne
Copenhagen Fashion Week
Slack
Notion
Whimsical
Radical Candor by Kim Scott
Pay It Forward:
Jackie Trebilcock
Get Your PressDope DIY PR Quick Start Kit
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
Tags: Charlotte Fanneau, Heuritech, Paris fashion, Paris startup, artificial intelligence, AI, fashion tech, fashion technology, trend forecasting, image recognition, fashion trends, female founder, female entrepreneur, women in business, fashion design, fashion business, fashion brand, fashion marketing