31 episodes
Pro Food Maker Mercedes Gosby | Food Business Blogger
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- Arts
You need more than inspiration to build your food business. Launch and scale your restaurant, bakery, CPG brand, or food truck with tips, strategies, and lessons learned from your favorite Black owned food & beverage brands from around the world.
Join the host, Mercedes Gosby, at the intersection of food, tech, business, and finance as she interviews food professionals and entrepreneurs every week to discover how to get started in the food industry, and how to build a profitable food business.
Visit profoodmaker.com for show notes, articles & more.
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30: Tips for getting your product into grocery stores w/ Planted Foods Co.
Getting your product into grocery stores takes time and requires networking with retailers & buyers in the food industry. Ashley Kirk, Founder of Planted Foods Co, a plant based food company walks us through:
• How to get your products onto store shelves by networking and other strategies
• The consumer research Ashley conducted to decide the products she would sell
• Her winding career path that led to going vegan and building a plant based food business -
29: How to find investors for your business w/Kube Nice Cream
You won’t be able to bootstrap your food business forever and might need investors, says Kai Nortey, co-founder & CEO of Kube Nice Cream. This vegan ice cream manufacturer explains:
• Why venture capital (VC) may not be right for you as a food business owner
• The types of conversations you might have with potential investors
• Potential problems working with co-packers & getting into grocery stores -
28: Food truck marketing tips with The Food Truck Scholar
Are you a food truck owner having trouble with marketing and keeping your social media pages updated? Ariel D. Smith, The Food Truck Scholar, has quick & easy tips for you. Ariel also chats about:
• How she created an audio diary for food truckers using her podcast
• Opportunities for current and future food truck owners
• The importance of insuring your deposit for events -
27: How to write a media pitch
Interested in getting more press for your business? Mercedes outlines common mistakes we make when pitching to media outlets and tips on how to successfully pitch to journalists, podcasters, YouTubers, and bloggers.
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26: Navigating social media to grow your brand with Geo’s Table
Geo Darwin, a Philadelphia-based food & lifestyle blogger and content creator, is on a mission to highlight underrepresented people in food & beverage. We chat about:
• Being consistent as a content creator
• Why blogging isn’t dead and the evolution of blogging
• The Philly food scene -
25: How much does it cost to buy a food truck? w/Houston Sauce Co.
Courtney Lindsay is the chef & owner of Houston Sauce Co, a super popular vegan food company in Houston, TX. Courtney shares:
• how a hot sauce turned into a food truck, BBQ trailer, storefront, and more
• what food truck owners need to do to grow their business and who they need to hire
• how much a food truck costs