157 épisodes

The PR Warrior Trevor Young helps entrepreneurs, leaders and experts build visibility, influence and trust in today's 'reputation economy'.

Reputation Revolution | the Influence & IMPACT podcast Trevor Young

    • Affaires

The PR Warrior Trevor Young helps entrepreneurs, leaders and experts build visibility, influence and trust in today's 'reputation economy'.

    155: What's your truth? The role values play in building a successful personal brand | Expert guest - Suzy Jacobs, Founder of Activator Academy

    155: What's your truth? The role values play in building a successful personal brand | Expert guest - Suzy Jacobs, Founder of Activator Academy

    This week's guest on REPUTATION REVOLUTION is Suzy Jacobs, founder of Activator Academy is an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence.


    When you begin your personal brand journey, it’s important to get the foundations right. Your values form a core part of those foundations.


    Suzy’s message is an important one, let’s hear it now.


    CONNECT WITH SUZY:


    WebsiteActivator AcademyTwitterLinkedIn

    Welcome to Reputation Revolution.


    This is the podcast where we help individuals like you to establish your voice in the marketplace, enhance the credibility of that voice, extend the reach of your story and your message and, finally, extract value from your efforts in building a meaningful personal brand that's both recognised and respected. Now, on with the show.

    • 34 min
    154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather

    154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather

    Thank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons.


    During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselves out there - to stand up, have an opinion, establish our voice - and the need to create content to reinforce and amplify that voice.


    We looked at live streaming and public speaking; in this episode, we focus on producing video using the smartphone.


    Video is a powerful tool in enhancing the credibility of your voice and extending the reach of your story and your message.


    In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content creation radar.


    Host Trevor Young, aka 'The PR Warrior',  walks us through the types of videos that can help build thought leadership for one's personal brand.


    Then it's over to this week's expert guest - smartphone video evangelist, Julian Mather.


    Julian says the world is "hungry for truth" and explains how "authentic, agile and inexpensive videos" can be used to spark conversation and build trust with viewers.


    The problem is, Julian says, "we've all got this aversion to being on camera".


    The interview includes references to:


    *** one of the best introductory bios you'll ever hear!


    *** how Julian is inciting a business video rebellion


    *** why your smartphone is like an "anti-invisibility machine for your business"


    *** how to overcome fear of being on-camera by using Julian's "head, heart and hands" approach to video-making


    *** get someone to critique your videos, but not anyone from your family! "Your family are your worst critics," says Julian.


    *** "Fail quickly, fail quietly ... rinse and repeat, and just keep trying."


    You can't win this new game if you're playing by the old rules, says Julian.


    Connect with Julian:


    WEBSITEFACEBOOK TWITTER

    • 25 min
    153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne Adele

    153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne Adele

    In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning.


    In this episode, we extend that theme, with emphasis on public speaking.


    According to Psychology Today - our fear of standing up in front of a group and talking is so great that we fear it more than death, at least according to some surveys.


    Yowzer!


    But public speaking also provides professional experts and aspiring thought leaders with a tremendous opportunity to build personal brand visibility, influence and trust.


    Indeed, if you're any good at it, speaking can become a solid source of revenue.


    In short, public speaking is an important cog in a business leader's reputation marketing arsenal. Many of us might not like getting up on stage to present to an audience, but there is no doubt it's a powerful medium to grow your influence and create more impact for your personal brand.


    In this episode, host Trevor Young, aka 'The PR Warrior', unpacks his journey from "I hate public speaking" to professional keynote speaker with national and international speaking gigs under his belt.


    Today, Trevor enjoys speaking from the stage, but that was not always the case!


    Then leading Australian speaker YVONNE ADELE pops into the Reputation Revolution house to share valuable tips and advice as to how aspiring thought leaders can overcome their speaking nerves and take to the stage with confidence.


    Yvonne says of speakers: "You are the vehicle for the message".


    She also shares her thoughts on whether or not you should seek the services of a speaker's agent, and gives her tips for better on-stage performance.


    Connect with Yvonne:


    WEBSITE - https://www.yvonneadele.com/


    TWITTER - https://twitter.com/yvonne_adele


    INSTAGRAM - https://www.instagram.com/yvonneadele/

    • 32 min
    152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White

    152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White

    Welcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons.


    In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a personal brand of substance and meaning.


    Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience and talked about in a positive way in the marketplace or community in which you operate - if you want more recognition, influence and impact in your professional life - you need to try new things, as well as put yourself out there by publishing original content.


    In the live-streaming trenches with Tristan White


    After setting the scene, Trevor is joined by TRISTAN WHITE, a successful entrepreneur who runs one of Australia’s largest physiotherapy practices, The Physio Co, which has been listed as one Australia’s 50 Best Places to Work for 11 consecutive years from 2009-2019.


    Tristan is the author of the book CULTURE IS EVERYTHING, and is currently writing his second book.


    His podcast is called THINK BIG ACT SMALL, where he chats to successful entrepreneurs and business leaders about all things workplace culture and personal leadership.


    Tristan is neck-deep into live-streaming at the moment, and discusses the ups and downs of using such a format to engage with his audience.


    Check out Tristan's live-streams here.

    • 21 min
    151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker

    151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker

    Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort.


    Yes, creating original content and publishing it on the web is crucial.


    Yes, being on social networks and connecting with like-minded people from your city, your country, and around the world – that’s important too.


    But most of all – the most critical thing – is to stand for something.


    What do you stand for?


    *** PLUS ***


    Steve Sammartino is in the Reputation Revolution house.


    Steve is a leading futurist, best-selling author, media commentator and keynote speaker, having presented to over 200,000 people around the globe.


    His background is very eclectic. Some of his projects have earned over 20 million video plays on YouTube. He has sent a Lego space shuttle into the stratosphere and helped create a Lego car that runs on air. As you do!


    In this chat with host Trevor Young, Steve explains the importance of listening to your audience.


    "They know more about you than you know about yourself," he says.


    Other Sammartino gems dropped in this episode include:


    “Have an opinion. Something for everyone is something for no one.""Know what you believe in and put your beliefs out there.” “You've got to think live. You've got to think out on the web."“Publish as much as you can, put your thoughts out there.”"the fringe-dwellers are the people who invent tomorrow's front line and … get on the fringe!"

    LINKS:


    WEBSITETWITTERLINKEDIN

    • 19 min
    150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media

    150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media

    Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England.


    YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops.


    A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'.


    According to Mark, everything he stands for is to help businesses take ownership of the spaces that are theirs. Once a business has complete control, they can build an audience and then monetise, he says.


    In this episode, Mark and host Trevor Young explore the theme of community, and what it takes to build one over time.


    Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal brand.


    Links:


    FOLLOW MARK ON TWITTERVISIT YOU ARE THE MEDIA WEBSITE

    • 35 min

Classement des podcasts dans Affaires

D’autres se sont aussi abonnés à