347 épisodes

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

Revenue Vitals Refine Labs

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    • 5,0 • 4 notes

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    RV E20 - The Idea of Marketing is Broken | TikTok Live 23

    RV E20 - The Idea of Marketing is Broken | TikTok Live 23

    In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be successful. He also shares his thoughts on how the traditional function of marketing is broken and the three different buckets it should be divided into.

    We also opened the show up to Q&A and covered topics including:


    Should sales and marketing teams transform into revenue teams?
    How to expand a B2B operation into a new market
    Suggestions for small studio content creation
    Coping with repetition of the same message
    Who should be targeted in LinkedIn ads?
    When it’s right to move on to the next big thing
    And more!

    Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 47 min
    RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen

    RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen

    “When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of content and visibility, and more.

    If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 46 min
    RV E18 - The Importance of R&D Functions | TikTok Live 22

    RV E18 - The Importance of R&D Functions | TikTok Live 22

    In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:


    Does every B2B company need to become a media company at some point?
    Should marketers still be thinking about production through the funnel lens?
    Advice on equipment and guests when starting a podcast
    Top 3 issues B2B Marketers face
    Next steps for using TikTok and how to promote organic content
    How to convince a marketing department to move away from traditional demand gen methodology
    The effectiveness of intent data for demand generation
    And more!

    Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1h 11 min
    RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt

    RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt

    In an appearance on the Confessions of a B2B Marketer Podcast with Tom Hunt, Chris addresses some industry hot takes including:


    Dark social = word of mouth
    Lead gen is dead
    CEO's don't need to create content
    Revenue doesn’t need R&D

    …and more!

    Chris also answers audience questions on going international, creating content posts that work for you, and more. If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 42 min
    RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast

    RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast

    “You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on the REVolution Podcast with Alex Krawchick and Mary Blanks of Klearly to discuss Revenue Generation, metrics, attribution, and more.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 45 min
    RV E15 - Defining Your Own Success | TikTok Live 21

    RV E15 - Defining Your Own Success | TikTok Live 21

    In the 21st installment of our Tuesday open office hours on TikTok Live, Chris discusses growing confidence and a thick skin to focus on growth and your business. We also opened the show up to Q&A and covered topics including:

    - How to define your own success

    - Eliminating scheduled one on ones

    - How to get access to the Refine Labs Vault

    - What impact AI might have on the future

    - Building a brand on Linked In

    - and more...

    Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 49 min

Avis

5,0 sur 5
4 notes

4 notes

Mony Chhim ,

Best B2B marketing podcast

This podcast transformed the way I see marketing. Best B2B marketing content out there.

Malcolm-marketing ,

Great Podcast

Valuable content !

Sofian13008 ,

Wow!!!

This guy is the best in 2021!!! Nothing else to say!!!

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