Rocket Chiropractic Podcas‪t‬ Dr. Jerry Kennedy

Chiropractors have a lot of choices to make. Some of them are simple with little risk. Some of them are difficult with great risk. The better you are at making choices, the more likely you are to succeed.

In this episode, I talk about the simple secret to making better choices on a consistent basis. I discuss why so many chiropractors (including myself) have made bad choices in the past. Let’s get into it.

It’s been a while since I’ve talked to a chiropractor who doesn’t have a website…unless they are just getting started. We all know websites are important. So why are so many chiropractic websites terrible?

In this episode, I talk about some of the most common chiropractic website mistakes. I share a few examples of chiropractic websites in my area. Let’s get into it.

The word subluxation has been around in the chiropractic profession since the beginning. Some chiropractors LOVE it and can’t imagine a chiropractic world without the word subluxation being at the center. Other chiropractors avoid the word altogether.

In this episode, I talk about why chiropractors shouldn’t use the word subluxation. I talk about how using certain words (including that one) can interfere with your ability to help more people. Let’s get into it.

Most chiropractors would like to have more new patients. But most chiropractors have also forgotten what it’s like to be a new patient. How do they find you? How do they pick you?

In this episode, I get inside the head of a chiropractic new patient. I talk about the 3 main pathways that new patients take when choosing a chiropractor and what chiropractors should care about the most. Let’s get into it.

Independent contracting is very popular amongst chiropractors, especially new chiropractors. Independent contracting is a pretty simple concept, but somehow chiropractors manage to make it complicated.

In this episode, I talk about chiropractic independent contracting. I discuss the simple pros and cons. I also talk about a weird hybrid position that I’ve seen over the last several years, and what chiropractors should do about it. Let’s get into it.

You love chiropractic. That makes sense. You’re a chiropractor. Did you know your patients don’t care about chiropractic? Yeah….it’s true. They couldn’t care less.

In this episode, I talk about what patients really care about. I also discuss why it’s important to organize your chiropractic practice if you want to be successful. Let’s get into it.