This episode with Rahul from Superhuman recorded over a year ago, is by far one of the most popular episodes we've published on this show. I am still getting ultra positive feedback 14 months later from our audience. Today, as Superhuman is rolling out their biggest upgrade yet, "Superhuman AI Beta", I wanted to highlight again this MASTERCLASS ABOUT BRAND BUILDING that Rahul gave us. --- Slush 2023 Exclusive! Cracking the Code: Decoding Brand Building with Rahul Vohra, Co-Founder & CEO at Superhuman. --- "BUILD YOUR BRAND" EBOOK! This episode comes up with a 9-page step-by-step framework (ebook in PDF) to build your brand as an early stage startup founder, whether you're building in web2 or web3, based on Rahul's experience building Superhuman, the fastest email experience. This ebook in PDF will be available for our paid subscribers on our newsletter "Venture Notes". --- Founders often grapple with the stark realities of building a brand, achieving product-market fit, and nowadays integrating AI into their products. Rahul Vohra (linkedin.com/in/rahulvohra), Co-Founder & CEO at Superhuman (superhuman.com), provides pragmatic answers to these critical questions. In a world where success is measured not just in innovation but in practical execution, Rahul shares his insights from Superhuman's journey. Get ready for a no-nonsense exploration of the challenges and strategies that define the intersection of technology, business, and user experience, where Rahul delves into the philosophy of product design, emphasizing the early importance of building a brand for growth. In this episode, Rahul guides startups on crafting their ideal, positioning, and brand attributes before delving into names. Drawing on Superhuman's success, Rahul highlights the symbiotic relationship between brand building and achieving product-market fit. He also explores the intricacies of growing a brand through press, thought leadership, influencers, and virality, sharing valuable advice on each. Whether you're building a brand, seeking product-market fit, or envisioning the future of technology, Rahul's perspectives offer invaluable guidance. Let’s get into the episode right now. - The podcasts Runway Series Originals, AMA VC, Human Factor, No-Code VC / Fit, Venture Talks & Solo-GP Series are produced by UPCOMINGVC® (upcoming.vc), created and hosted by Raphael Grieco (olivecapital.vc / rapha.elgrie.co / raphael-grieco.com).
