131 épisodes

The smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting… and always fun!

Guests include Rand Fishkin, John Mueller (Google), Joost de Valk, Neal Schaffer, David Arvin.

With Jason Barnard... Jason Barnard

    • Marketing
    • 5.0, 3 notes

The smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting… and always fun!

Guests include Rand Fishkin, John Mueller (Google), Joost de Valk, Neal Schaffer, David Arvin.

    The Golden Age of Influence Has Started. Where is it Heading?

    The Golden Age of Influence Has Started. Where is it Heading?

    Neal Schaffer with Jason Barnard







    There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome !







    We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result.







    Next, social media. Social media is all about being personal, relatable and emotional. Remember, social media was made for people and brands are trespassing - a brand that uses social as a way to advertise themselves. Which is a mistake. One very interesting fact about social media that stands out for me is that 90% of people on social are lurkers, 9% are commenters and 1% are content creators.







    In short there are billions of people just waiting to consume and interact with great content. So, to become an influencer on social all you need to do is create quality content that is truly relevant to your audience, push it out to them and then collaborate with them. Simple.







    What you will learn







    * 3:20 that older content sticks to top spot on the SERPs * 5:40 the sources the trigger knowledge panels for authors * 7:40 why people outperform brands on social * 8:30 how small brands can outperform the big players on social * 10:20 why branded search is so very important * 12:00 why we have been miseducated about influencer marketing * 15:10 what are the 6 pillars of digital marketing * 17:40 who are the influencers you should work with * 24:50 how rare content creators are * 26:30 that social media is all about collaboration







    Neal Schaffer talks with Jason Barnard about influencer marketing. Watch on YouTube >>









    https://www.youtube.com/watch?v=yonaN9T9YC8









    In partnership with Wordlift







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    • 26 min
    The Untapped Benefits of YouTube Most of us Miss

    The Untapped Benefits of YouTube Most of us Miss

    Bengü Atamer with Jason Barnard







    Bengü Atamer talks to Jason Barnard about YouTube Videos at Kalicube Tuesdays.







    I talked with Aleyda Solis about optimising videos for YouTube. That was awesome.







    But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel.







    Keeping your audience engaged is incredibly important.







    What you will learn







    * how to use YouTube* What makes a good thumbnail









    https://www.youtube.com/watch?v=UpfqLk_OBSo









    In partnership with Wordlift







    Email reminders







    Join the newsletter and we'll send you a reminder right before each livestream starts (you can unsubscribe in one click at any time).



















    Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !

    • 25 min
    It’s easy Enough to Sell. Retaining Customers is the Hard Part.

    It’s easy Enough to Sell. Retaining Customers is the Hard Part.

    David Avrin with Jason Barnard







    I have never found selling to be easy. It can often be a costly and slow process. But all that time and cost is wasted when you lose the client after that first purchase.







    Too many companies focus too much on on acquisition, and not enough on retention. Retaining clients is a challenge, but a challenge well worth taking on and doing properly.







    David promises to explain the problems, but also suggest solutions. How you can best approach the challenge of retaining your customers long term.







    David Avrin talks with Jason Barnard about customer retention. Watch now on YouTube >>









    https://www.youtube.com/watch?v=vaTuq0vLkEQ









    In partnership with Wordlift







    Receive reminders by email







    Join the newsletter and we'll send you a reminder right before the livestream starts (you can unsubscribe in one click at any time).



















    Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !

    • 27 min
    Strategic Live Streaming for Business Development.

    Strategic Live Streaming for Business Development.

    Dr Ai Addyson-Zhang with Jason Barnard at Kalicube Tuesdays







    Live streaming is becoming more and more popular. But few people are using the format effectively.







    Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streaming.







    In this episode she talks about platforms for live streaming – LinkedIn, YouTube, Periscope, Twitter, Facebook… and how to leverage them for pre and post promotion. She gives a seemingly never-ending series of astonishing insights – most of which I will be using on this podcast from now onwards. She mentions boatloads of software solutions to help - Buffalo, Otter, Octopus, Media Studio (a billion dollar secret), Descript...







    Incredibly interesting is that your audiences are very platform-focussed - most people will stick to one preferred platform - LinkedIn, Facebook, Twitter etc







    Dr Ai Zhang talks with Jason Barnard about live streaming for business development. Watch now >>









    https://www.youtube.com/watch?v=hRmZrqShsNI

    • 29 min
    I Have a Podcast but Nobody is Listening. Now What?

    I Have a Podcast but Nobody is Listening. Now What?

    James Mulvany with Jason Barnard







    Tuesdays at Kalicube - livestreaming Jason Barnard's podcast. This episode with Wordlift.









    https://youtu.be/4OBdXMcE3y0









    James Mulvany today... who's next for Kalicube Tuesdays at Wordlift ? Neal Schaffer, David Avrin, Patrick M Powers, Ryan Foland, Ted Rubin, Rand Fishkin Wonderful conversation with James - loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes







    He's done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of online content.







    Receive a reminder by email







    Join the newsletter and we'll send you a reminder right before every livestream starts (you can unsubscribe in one click at any time).



















    Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !

    • 25 min
    The Ins and Outs of User Experience

    The Ins and Outs of User Experience

    Mary Davies with Jason Barnard







    UX is all around us and it's part of everything we do from walking up the stairs to opening a car door.









    https://www.youtube.com/watch?v=OS3gOC-Q2kI









    Figure out what makes your life hard and don't reproduce them for your clients. Mary has a notebook and writes down everything that gets in the way of a good User Experience for here, wherever she is and whatever she's doing. We quickly go semi-off-topic and start talking about emails… and not using the dot dot dot. Oops !







    Then back on topic, and we decide that everything a Brand does is a part of their user's experience with them. I think it's kind of like reputation management but more positive. Don't tell your clients what you can give them. They want to know if you have what they are looking for. That's most of my marketing I need to look at again, then.







    Less in more. Keep it simple. Every piece of content should provide a solution. And wrap that solution in great UX. Brilliantly succinct, simple and helpful. Perfect UX, by Mary Davies.







    The simplest thing you can do is to look at everything the way that you experience it yourself on an average day.Mary Davies

    • 15 min

Avis d’utilisateurs

5.0 sur 5
3 notes

3 notes

Carralon ,

Awesome Seo podcast!

Jason’s ASOisAEO podcast brings in his own style and candid approach to interviewing professionals. Getting entertained and learning SEO at the same time is guaranteed with his podcast.

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