386 épisodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing
    • 5.0 • 1 note

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    The Human Traits of Social Media Leaders

    The Human Traits of Social Media Leaders

    Minter Dial, Professional Speaker & Author, Mydial LLP, joins the Social Pros Podcast to talk about the importance of blending your personal and professional life. We also discuss his book, “You Lead,” which claims that your biggest asset in leadership is you.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    How can you become the type of leader that your team respects and trusts? Minter Dial (Professional Speaker & Author, Mydial LLP) believes that becoming a better leader is as simple as being yourself.
    Minter’s book, “You Lead,” teaches leaders from every industry how to lead with authenticity. He argues that the most successful leaders are those who embrace their true selves. If you don’t know yourself, you will struggle to be an effective leader. It’s clear that leadership is changing and whether you aspire to be a better leader (or you create social media content on behalf of a leader), understanding this change is critical to your success and self-worth.
    As Minter discusses in this episode of the podcast, you must work on yourself to become a better leader before creating better teams. He also talked about the importance of building trust and building it over time “by doing what you say, saying what you do, and being consistent.”
    In This Episode:
    06:18 – Why the nature of leadership is more important now than ever 07:48 – Why Minter Dial’s book, “You Lead,” focuses on the power of intuition 11:50 – How concepts of what makes a leader are changing 15:29 – The recipe for success for modern-day leaders 19:09 – How social media leaders can use “but” vs. “and” when giving their team instructions or feedback 22:05 – The importance of understanding the liberties and constraints you operate under 26:10 – How to bridge the recognition gap amongst social media professionals 29:08 – How expectations for CMO’s has changed and how to avoid burnout 31:58 – Why you need to align your personal and professional life 34:29 – Minter reveals whether he agrees with the idea that the “most human brand wins” Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Read Minter Dial’s book, “You Lead” Check out Minter Dial’s website Visit SocialPros.com for more insights from your favorite social media marketers.

    • 46 min
    How Diversify Social Media Creates More Opportunities for BIPOC

    How Diversify Social Media Creates More Opportunities for BIPOC

    Linda Dianne, Video/Social Media Strategist from Diversify Social Media and Milly Tamarez, a Freelance Social Media Manager and Comedian, join the Social Pros Podcast to talk about the importance of diversity on social media.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Inclusivity on social media is so important. Brands continue to make promises to be more inclusive, which is great. However, we need to make a real effort to change and grow to ensure we’re inclusive in not just what we say, but in what we do.
    Two special guests join us in this powerful Social Pros episode featuring Linda Dianne, Video/Social Media Strategist from Diversify Social Media, and Milly Tamarez, a Freelance Social Media Manager and Comedian. The fight for true diversity, inclusivity, and acceptance for all is still ongoing. The jury is still out on lasting change from brands, and as Milly states in this episode, “something has shifted, and things have changed. But it is a process that we have to continue working on and optimizing.”
    Many deeply important topics around diversity in the social media industry are discussed in this episode. Tune in with an open mind and get ready to motivate real change in your everyday life.
    In This Episode:
    03:08 – How Diversify Social Media got started 05:20 – How personal experiences and world events inspired Linda and Milly to launch Diversify Social Media 11:15 – What the Diversify Social Media curriculum consists of 15:46 – What pieces of the curriculum tends to stand out to students and participants 19:21 – Who would benefit from the Diversify Social Media program 23:51 – Whether brands have developed a better understanding of diversity following the Black Lives Matter movement 27:51 – How brands can become more inclusive 32:26 – How to get involved with the Diversify Social Media program Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Diversify Social Media Visit SocialPros.com for more insights from your favorite social media marketers.

    • 46 min
    How Walmart Empowers Local Store Associates to Win in Social Media

    How Walmart Empowers Local Store Associates to Win in Social Media

    Zachary Lones, Director of Social Media Marketing at Walmart, joins the Social Pros Podcast to discuss how the organization empowers local store associates to use their unique voice on social media to reach their unique communities.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Tailwind
    aCe
    Full Episode Details
    When employees feel empowered at work, you can expect to see a significant improvement in job performance, job satisfaction, and loyalty to the company. So, how can organizations use social media to empower their associates?
    Zachary Lones, Director of Social Media Marketing at Walmart, believes that it is “more important than ever to give your associates the voice and empowerment to speak up.”
    Empowering local store associates at nearly 5,000 different locations to share their voices without much control from central marketing is almost unheard of in today’s society. Yet, that is exactly what Walmart is doing on a daily basis in what could potentially be one of the best employee-generated content case studies the world has ever seen.
    In This Episode:
    07:24 – How Walmart associates are empowered to use social media to reach their unique community 09:22 – How Walmart helps associates get up and running with different social media channels 10:33 – How many associates speak on behalf of the company 12:38 – The percentage of content shared by associates that is aspirational vs sales-focused 16:55 – How Walmart empowers associates to understand marketing and communications 21:30 – The critical indicators that determine whether or not a program is successful 28:18 – Why more organizations need to be open to the idea of allowing associates to connect with audiences via social media 33:52 – Who is responsible for engaging with audiences’ queries on social media Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Visit SocialPros.com for more insights from your favorite social media marketers.

    • 42 min
    A Year in Review

    A Year in Review

    Jay, Adam, and Anna join forces in this special episode of the Social Pros Podcast to talk about some of the best highlights from episodes released in the rollercoaster year of 2020.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    2020 has been a year like no other. Not just for the Social Pros Podcast, but the entire world. We have seen and experienced so much this year, so how can you recap a year like 2020?
    Well, Jaye, Adam, and Anna searched through the back catalog of episodes released in 2020 and noticed many similar themes running through them. They also saw many commonalities between various guests who shared their perspectives on the world and how the social media industry has changed in 2020.
    In this episode, you’ll hear highlights from clips pulled from previous episodes released in 2020. So, if you’re ready to take a trip down memory lane and explore some of the best bits from the Social Pros archive, listen in!
    In This Episode:
    05:04 – Why you should always listen to your audience 07:19 – How JetBlue has adjusted its content during the pandemic 11:01 – Why it’s important to take advantage of opportunities in real-time 14:08 – What it’s really like to work in this profession 16:39 – Why social pros need to take care of their mental health 20:29 – How to combat burnout as a social media practitioner 23:29 – Why you need to be a great marketer to succeed on social media 26:49 – The benefits of releasing episodic content 31:51 – How to hook your audience from the start 36:14 – Why you should have a separate paid and organic approach 40:46 – The true power of authenticity Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Visit SocialPros.com for more insights from your favorite social media marketers.

    • 51 min
    Marcus Sheridan Debunks the Myths About Video Content

    Marcus Sheridan Debunks the Myths About Video Content

    Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies and reveals whether the length of the videos we share on social media actually matters.
    Most people believe that the shorter a video is, the better. However, Marcus quickly debunked that theory when he pointed out that “the average #1 ranked video in YouTube search results is about 10 minutes long.”
    Marcus Sheridan puts many of the world’s most popular video myths to rest and shares a treasure trove of tips on using video and how to get your sales and marketing teams working closely together in social media and beyond.
    In This Episode:
    03:47 – Learn about Marcus’ agency, IMPACT 06:23 – How to use video to bridge the gap between sales and marketing 11:27 – Why the premise that your videos should be 90 seconds or less is not true 15:07 – When it makes sense for a brand to use live video 17:53 – Why videographers need to be strong socially to be successful 21:59 – How video content can improve your social selling efforts 27:58 – Why Marcus left Facebook Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read ‘The Visual Sale,’ by Marcus Sheridan Learn more about IMPACT Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min
    How Kellogg's Crafts their Corporate Social Strategy

    How Kellogg's Crafts their Corporate Social Strategy

    Rick Wion, Senior Director of Consumer Engagement of The Kellogg Company, joins the Social Pros Podcast to talk about social media from the corporate level and why brands need to be more selective with what they share on social.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    As social media has evolved, those who work with social media marketing have gained more freedom to make crucial decisions around what goes out and what doesn’t.
    Not every company update or press release has to be broadcasted on social media. As Rick Wion, Senior Director of Consumer Engagement of The Kellogg Company said, “for social, we really just need to focus in on this one component of things versus supporting every part of every program with a plethora of social content.”
    The hard truth is that not every update is “social media worthy.” Brands need to be more selective about the content they share on social media. Making sure your brand communicates authentically is vital and being attuned to what your audience wants to see from you is perhaps even more important. 
    In This Episode:
    03:12 – How social media marketing and communications have evolved 07:11 – How the evolution of social media has impacted how Kellogg’s constructs their social media and consumer engagement teams 10:30 – How Kellogg’s uses social media to have important conversations with their audience around food security 12:48 - How the brand’s messaging and timing of messages have changed since the pandemic 16:19 – How being classified as an essential business impacted the company, the social media marketing team, and business operations during the pandemic 18:43 – How Kellogg’s uses data and research to shape conversations on social media 23:25 – How Tony the Tiger helps to share the brand’s voice on social media 25:45 – How to empower an organization to leverage social media listening and insights Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Kellogg’s Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min

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