65 épisodes

A podcast chronicling the week in Media, Technology and Agency Life with Joel Hammond, Jim Ganzer, Morgan Rooks and Jeff Culliton.

The A-Game: An Adcom Podcast A Marketing and Technology podcast from the minds inside The Adcom Group

    • Affaires

A podcast chronicling the week in Media, Technology and Agency Life with Joel Hammond, Jim Ganzer, Morgan Rooks and Jeff Culliton.

    The A GAME 63: The Rich Get Richer

    The A GAME 63: The Rich Get Richer

    It's a double-dose of the A Game this week. You'd be hard pressed to find two guys that can discuss media strategy as deftly at Jim Ganzer and TJ Salopek (Interactive Marketing Lead at Goodyear). The team nerds out over the growing strength of Facebook, Google, Amazon and the like while helping to level set what the near future looks like for the media landscape. All this and we take our new logo for a test drive on this week's episode of The A Game.

    • 40 min
    The A GAME Episode 62: Turning the Corner?

    The A GAME Episode 62: Turning the Corner?

    iHeart Radio Northern Ohio market President Keith Hotchkiss joins us to discuss the current state of radio as companies emerge from COVID-19 with the need to generate momentum. Audio formats in general have expanded dramatically with the the growing audience for podcast content and iHeart is positioning itself to be one of the lead players in the field. Audio's role in a brand's marketing mix looks to continue gaining momentum in 2020 and beyond. All this and we are now available on the iHeart Radio podcast platform!

    • 38 min
    The A Game: Episode 61 - Ari Lewis, Personal Branding and the New Normal

    The A Game: Episode 61 - Ari Lewis, Personal Branding and the New Normal

    The A Game welcomes Ohio X co-founder Ari Lewis to discuss the mission of his new technology and innovation association, the need for people to take the reigns of their personal branding and why we don't need a "response to COVID-19" email from every brand that's ever existed. All this and much more on this week's episode of The A Game.

    • 35 min
    The A Game Episode 60: When the Game Returns: The Business of Sports Marketing After COVID 19

    The A Game Episode 60: When the Game Returns: The Business of Sports Marketing After COVID 19

    In a Special Episode, Adcommers Kevin Griffin and Jeff Culliton discuss the business of sports marketing now and following COVID 19 with some of the biggest names in Sports Marketing. Mary Beth Pate of the Cleveland Clinic, Shelly Cayette-Weston of the Cleveland Cavaliers, Justin Morcelle from KeyBank and Sam Pines of ESPN Cleveland join the team to talk about the extraordinary circumstances that led to the pausing of all major global sports, their companies amazing community responses and how sports and their collective partnerships will likely bring unity back to starving fan bases. All this and more on the next episode of The A Game.

    • 48 min
    The A Game Episode 59: Modernizing Your Approach to Trade Marketing

    The A Game Episode 59: Modernizing Your Approach to Trade Marketing

    Marketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it.

    • 32 min
    The A Game Podcast Ep. 58: Brands tug at consumers' hearts

    The A Game Podcast Ep. 58: Brands tug at consumers' hearts

    So ... just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?

    • 33 min

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