Marketing is changing.
With internet advertising now 20 years old and traditional media dying a slow death, where do marketers turn? Meet Customer-to-Customer (C2C) Marketing. C2C transforms your most loyal customers into your greatest advocates. C2C powers your brand through in-person connection and genuine community. This podcast will teach you to build your own events community, using C2C, before your competitor does.
Announcing... a New Host for The C2C Podcast!
We've been doing this podcast for over 2 years, we've interviewed many of the people who have created the largest C2C Communities on the planet. Today we are welcoming a new host! Curious to hear who it is, play to find out!
EP71: Finding Events That Work During COVID w/ MongoDB
We are joined by a repeat guest and friend of The C2C Podcast... Celina Zamora! She is the Senior Program Manager of Developer Community at MongoDB. Now that she is running Community User Groups at MongoDB and starting that role during COVID we had her break down what it is like to build a new C2C community after having so much success with her last community at Atlassian. We covered other topics as well like how surveys have increased during COVID, making hackathons virtual (and still great), how to approach diversity and inclusivity, and a beautiful story about a community member helping veterans.
[Repost] EP50: Reddit CEO Steve Huffman on The Power of Community
Welcome to our 50th episode! Since this is our 50th episode we wanted to do something special, this interview from Startup Grind Global 2020 is with the cofounder and CEO of Reddit Steven Huffman. We dove into some really unique perspectives we haven’t talked about before like what is the soul of community, and trying to figure out what a “healthy” community is beyond basic metrics and of course how the largest online community looks at building C2C communities.
Too Long; Didn’t Listen
2:28m- The way Steve looks at community today is a group of people with a soul. Instead of approaching it with the view of a product builder he approaches it as an anthropologist and trying to understand the people that make up that community rather than optimize for vanity metrics.
8:24m- Reddit now has 100,000 active communities and Steve talks about what other metrics are actually meaningful for a healthy community. He has looked at time on site, votes, comments, length of comments but they are constantly evaluating what a “healthy, interesting community” is internally so they aren’t just chasing a number and can actually achieve that.
21:10m- When he watched other platforms that are also roughly “community” based in being social networks blow past Reddit, he realized they are based on different values. Whereas instagram is looking at monthly active users through vehicles like influencers, Reddit is based around quality discussion which inherently lends itself to less growth. So focus on their on values not growing as fast made sense and that focus also kept users happy.
EP70: Build Your Community Using Your Community w/ Osmosis
Viki Cumberbatch is our guest today, she is the Community Manager at Osmosis. On today’s episode, we will cover how she runs a community of medical professionals and the changes she’s had to make during COVID, protecting your mental health as a community manager and how they found events their community loved and scaled them virtually while still keeping a very personal touch.
EP69: Driving NPS, Reducing Churn & Improving Product using Community w/ Unbabel
There’s nothing that brings a community together like a shared language, our next guest Hugo Macedo helps run a global community around language and translation. Hugo is the VP of Community at Unbabel. In today’s episode, we will talk about how he implemented a community NPS score, improving product and marketing with community and how he proves the business case for community through reduced acquisition cost and churn.
Who is this episode great for?
B2B, starting and scaling, online community builders
What’s the biggest takeaway?
Being able to create a community from the beginning with the intention of actually fostering a loving environment and also making the work tie back to business goals are both extremely important. You can create a place where people can actually grow together and succeed in business goals without hurting either of those endeavors.
[Repost] EP48: How Twitch Built Their C2C Program
Our guest Erin Wayne is Director of Community and Creator Marketing at Twitch. She has worked at Twitch for over 6 years, she started off managing their partnership with Minecraft and is now Head of Community. We explore how a company with such an extremely active and passionate online community was able to bring that to real life with their C2C program!