The Exit Interview with Kim Rittberg

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Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success. After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider. If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you. Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim. Exit the grind. Enter success…on your own terms. Subscribe today! Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1

  1. 11 HR AGO

    How to Hook People Into Watching Your Videos: Marketing Masterclass with Kim

    Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start. What you'll learn: What a hook is and why it's critical (00:01)How to make your video irresistible in the first 3 seconds (00:57)Visual and text-based hook strategies (01:28)AI tools to help you write better headlines (04:27)Why your hook should focus on your audience — not everyone (05:36)Easy visual hooks you can use today (06:32)Real-life examples using props and movement (09:03)Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed. Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.  FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    13 min
  2. 5 NOV

    A Pivot After a Layoff in her 50’s: Headshot Photographer Alissa Randall’s Inspiring Journey

    Alissa Randall is a dynamic headshot photographer who shifted from the corporate world to running her own business in her 50s. She shares how she turned a significant career setback “I was sad for 10 minutes” into a triumphant pivot by launching All About Headshots and later expanding with her heartwarming PupShots. She says a layoff “pushed me to chase my passion for photography,” and she shares tips on having a great photo shoot, the confidence-boosting power of tailored clothing and personal color preferences, and her expert tips to help clients relax and enjoy their sessions. We both share our personal journeys of leaving corporate jobs to seize control of our professional lives, highlighting the financial and emotional rewards that come with entrepreneurship. Alissa offers valuable insights into overcoming imposter syndrome, the significance of a professional online presence, and the crucial role of supportive communities and networking in achieving personal and professional growth. I am absolutely inspired by  Alissa’s incredible story and gained even more tools to add to my own entrepreneurial toolkit. You will learn: After getting laid off, Alissa says how she was sad for “10 minutes” - 3:45How having photographers in her family and her dad was an entrepreneur impacted her career - 12:36Advice on how to take a great photo - how to be comfortable in front of the camera - 20:26How to turn obstacles into opportunities - 30:22 LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  LINKS: https://www.allaboutheadshots.com/    Please spread the word to your friends and leave us a rating and review on Apple Podcasts! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    37 min
  3. 29 OCT

    Inspiring Confidence and Mastering Negotiations: Lydia Fenet's Expert Advice

    We have the incredible Lydia Fenet joining us, a top charity auctioneer who has raised over $1 billion for nonprofits and a renowned expert in negotiation strategies. Lydia shares her tips on mastering negotiation by establishing clear outcome points, preparing extensively, and embracing flexibility. This piqued my interest,the importance of emotional detachment during negotiations and how self-perception can shape others' views of you. Lydia reveals her unique journey from an intern at Christie’s to leading her own successful agency. We go over Lydia's strategies for maintaining work-life balance as a mother of three, her inspiring approach to overcoming setbacks, and the art of using humor to engage any audience. She even shares her candid thoughts on working with celebrities at charity events.  This episode provides a masterclass in negotiation, confidence-building, and finding your unique voice in the world of business In this episode you will learn: How Lydia learned to public speak - 21:38How preparation is the key to success - 31:27 How to establish low, medium, and high outcome points to navigate negotiations - 32:08How to be a better listener - 35:08 - Get On Camera with Kim’s brand new 7-Day On-Camera Challenge  -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  -Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  Please spread the word to your friends and leave us a rating and review on Apple Podcasts! LINKS: Lydia’s Website See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    44 min
  4. 15 OCT

    Niches Are in the Riches Being Specific in Your Messaging

    Today I want to share insights on the importance of being specific in brand messaging to stand out in crowded markets and effectively communicate your unique value.Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season!  Tag me when you use these tips on Instagram or LinkedIn! In this quick bite-sized bonus solo episode you will learn:  Find Your Niche - Even in broad fields like wellness or digital marketing, narrow down to a specific angle to stand out.Be Explicit - Clearly articulate the specific transformation you offer. Avoid vague promises; highlight concrete outcomes.Leverage Your Unique Strengths - Lean into your unique skills and experiences. By focusing on your specialized expertise, you'll attract the right audience and opportunities. Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.  FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 min
  5. 1 OCT

    Helping Women Land More Keynotes & At Higher Rates: Jess Ekstrom

    Jess Ekstrom, a Forbes top-rated speaker and the creative mind behind Mic Drop Workshop is helping women get paid more as a speaker! She says women are only 30% of keynote speakers and she’s here to change that! She runs Mic Drop Workshop which helps women land higher paid speaking gigs. She’ll teach you how to get speaking gigs, how to charge higher rates, and how to turn 1 speaking engagement into 5. She also shares her learnings from what she did wrong at first and how to craft a relatable and profitable speech. We have a wide-ranging chat with lots of great nuggets and you’ll also learn how Bernie Madoff impacted her career trajectory. Jess Ekstrom is a 7-figure entrepreneur behind Headbands of Hope, Forbes Top-Rated Speaker and creator of Mic Drop Workshop. While Jess focuses on helping women break into the industry as only 30% of speakers are women, her advice empowers any upcoming speaker and public figure to become influential and get compensated right.  In this episode you will learn: The massive gender disparity in men’s & women’s speeches - 1:57How relatable moments connect speakers to audiences - 6:28How to get higher rates for your speaking engagements - 11:20What else to ask for if you can’t get the rate you want - 13:51How optimize your LinkedIn profile to find  niche audience for speaking gigs - 17:50How to turn 1 speaking gig into 5 - 17:50The exact things to say in negotiations - 19:15How to get referrals from other speakers - 25:26How to develop an empowering personal brand - 30:09 FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Please spread the word to your friends and leave us a rating and review on Apple Podcasts! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34 min
  6. 24 SEPT

    How to Be a Thought Leader in Non Cringey Ways

    Building thought leadership doesn’t have to feel awkward. In this episode, Kim Rittberg shares insights from her recent workshop at the Fast Company Innovation Festival, including why you should stop stressing about your “personal brand” and instead focus on sharing your professional perspective. You will learn: ✨ Why hiding from the camera is actually hiding from clients and opportunities ✨ How video helps you connect with people and get promoted by social media algorithms ✨ The big mindset shift: Stop worrying about your “personal brand” and focus on sharing your professional perspective ✨ What kinds of content actually engage people: industry trends, insights, and what excites you most ✨ Why real people and authentic perspectives always beat faceless corporate updates FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Please spread the word to your friends and leave us a rating and review on Apple Podcasts! Transcript: (00:02) I just got back from leading a workshop at the Fast Company Innovation Festival and we had so much fun. I want to share what I taught and what was really helping people break through. So the topic was how to build your thought leadership in non-cringy ways and I ended up sharing my scene framework SEEN  framework and if you want that just drop me a message and I'll send it over to you. (00:24) Two of the really big takeaways that seemed to be very helpful for people as they came and they were like that really shifted things for me is if you want to be a thought leader first of all hiding from the camera is hiding from clients. So whether you're trying to build sales if you have your own business or even if you work at a company maybe you want a promotion or you still want sales but it's with outside of the company with inbound clients. (00:44) When we're talking about thought leadership hiding from the camera is hiding from clients. It's hiding from followers. It's hiding from people who might book you for press or speaking engagements. So, you really have to start showing up. Video is promoted on nearly every social media platform. So, a it's important because the social media algorithms will promote you. (01:04) But more than that, video will actually help people get to know you and really understand who you are and what you're about. And speaking about what you're about, one of the other really big breakthroughs that I got people saying to me being like, "Oh, that was such a really helpful way of putting it into perspective." is forget about building a personal brand. (01:22) Yes, build your personal brand, but when you're actually like, how do I do that? Forget about the words personal brand. I think it's much more effective and helpful and will end up leading to better results if you think about sharing your professional perspective. So, what does that mean? So, as you're tracking trends, start sharing the trends that you're seeing in your industry. (01:44) That's actually something I had a great conversation with someone at the festival. Start sharing the things you're seeing in your industry. People are following you because they actually want to hear your perspective. So, don't be sharing corporate press releases. Don't just reshare your company information. (01:57) You can if you want, but that can't be like all that you're sharing. Because people will follow and engage with a real person. They're not really going to engage with your company content. It's just that's just not going to happen. That's not what we see on social media. So instead of working on your personal brand, work on building and sharing your professional perspective. (02:17) By that sharing things you're noticing in the industry, misconceptions about your business, your job, your industry, things you're noticing, things you're excited about, right? Things you're working on, what you're excited about for the next quarter. So when we're talking about you can also be commenting on current events. (02:32) nothing, you know, I'll let you up to your own judgment about what you really want to comment about for politics and whatnot, but you know, current events in your industry, current events in the larger industry. So, it's really important. The reason why I don't like the word personal brand is I think it's very heavy and people don't really respond or communicate in the way where we're like, "This is me. (02:52) This is my personal brand." It's almost like we're talking about a shoe or a flavored seltzer. And it's hard to build a brand around yourself like a flavored seltzer. It's just not how we as humans work or engage or communicate. So, forget about the concept of how do I build my personal brand and instead just start engaging as the professional perspective. (03:15) All right, I have so much more on this topic. I'm keeping this episode super short because I'm tired from doing a lot of speaking gigs. No, but really there's so much. I just want you to process the idea of start sharing your professional perspective and then drop me a comment. and drop a comment below. (03:28) If you're going to start sharing your professional perspective, please start tag me. Tag me as you post. I love hearing from people that I'm helping them. So until next time, keep following me. I'm at Kim Ripber Content on YouTube, LinkedIn and Instagram. I'm Kim Rittberg and have a free download. So just message me. I'll send that on over. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 min

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About

Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success. After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider. If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you. Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim. Exit the grind. Enter success…on your own terms. Subscribe today! Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1

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