47 épisodes

The podcast for all things B2B SaaS Marketing!

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford of Advance B2B.

The Growth Hub Podcast Advance B2B

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The podcast for all things B2B SaaS Marketing!

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford of Advance B2B.

    Liz Elfman - Inbound Marketer at Toggl - How To Make OKRs Work For Your SaaS Marketing Team

    Liz Elfman - Inbound Marketer at Toggl - How To Make OKRs Work For Your SaaS Marketing Team

    OKRs are a management framework to help companies and teams align behind key business objectives. Liz Elfman is a former Googler, instructor at General Assembly, and an expert on OKRs and in this episode she'll explain how you can make OKRs work for you to improve the results of your SaaS marketing team.

    We cover:
    - Aligning OKRs between marketing and the rest of your company
    - A simple way to frame OKRs
    - Examples of what good OKRs look like
    - How to track and grade OKRs
    - Team Vs Individual OKRs
    - OKRs and bonus programs
    - How Liz and her team use OKRs at Toggl
    - OKR dos & don'ts

    Links

    Toggl >> https://toggl.com/
    Measure What Matters >> https://www.goodreads.com/book/show/41956823-measure-what-matters
    What Matters >> https://www.whatmatters.com/
    OKR Examples >> https://okrexamples.co/
    Nobody Wants to Read Your Sh*t >> https://www.goodreads.com/en/book/show/30556551-nobody-wants-to-read-your-sh-t
    Imperica Newsletter >> https://www.imperica.com/en/newsletter

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 32 min
    Jaleh Rezaei - CEO at Mutiny - How To Optimize Your SaaS Website for Conversion, Growth & Sales

    Jaleh Rezaei - CEO at Mutiny - How To Optimize Your SaaS Website for Conversion, Growth & Sales

    Jaleh Rezaei is CEO & Co-Founder at Mutiny. In this episode we explore how to optimize your SaaS website for conversion, growth, and sales.

    Prior to joining Mutiny, Jaleh spent six years at VMWare in product marketing before joining Gusto to lead their marketing team. She then founded Mutiny, which is YC-backed, which helps you personalize your website and turn it into your number one growth channel.

    We discuss:
    - The components of a highly effective SaaS website
    - The people and processes needed for rapid and effective website experimentation
    - How to improve the conversion rate of your website
    - Strategies, tactics, and case studies from real-life that have helped various companies create effective SaaS websites

    Links

    Mutiny >> https://www.mutinyhq.com/
    Thinking Fast & Slow >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 57 min
    Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth

    Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth

    Sonja Jacob is Content Marketing Lead at AppDynamics.

    In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including:
    - How content marketing has evolved over the last 10+ years in B2B SaaS
    - How to create a growth-centred content marketing strategy
    - How to align content with business goals and measure ROI of content
    - Library vs Publication thinking in content
    - How to diversify risk in your content marketing
    - What content marketers should focus on in 2020 and beyond

    Links

    AppDynamics >> https://www.appdynamics.com/
    Several Short Sentences About Writing by Verlyn Klinkenborg >> https://www.goodreads.com/book/show/13155290-several-short-sentences-about-writing
    Tech Bound email newsletter by Kevin Indig >> https://www.kevin-indig.com/tech-bound/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 36 min
    Richard Makara - Growth Engineer at Smartly.io - How To Achieve Real-Time Automated ABM at Scale

    Richard Makara - Growth Engineer at Smartly.io - How To Achieve Real-Time Automated ABM at Scale

    Richard Makara is Growth Marketing Engineer at Smartly.io. In this episode, Richard discusses how growth teams can achieve real-time automated ABM at scale, including:
    - Why Smartly decided to set up a growth team
    - How their global, remote growth team operates across 3 continents to achieve 24/5 ops
    - Richard's approach to tackling ABM
    - A simple ABM campaign, called Operation Royal Mail, that Smartly ran across the UK & Europe
    - How to avoid sales-marketing disalignment in ABM
    - How to scale your ABM operations

    Links

    Smartly >> https://www.smartly.io/
    Clearbit >> https://clearbit.com/
    Hull Blog >> https://www.hull.io/blog/
    Alice in Wonderland >> https://www.goodreads.com/book/show/6324090-alice-s-adventures-in-wonderland

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 24 min
    Kristen Bryant - Brand at Wistia - The Brand Affinity Playbook: How To Build A Brand People Love

    Kristen Bryant - Brand at Wistia - The Brand Affinity Playbook: How To Build A Brand People Love

    Kristen Bryant works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook as we cover the following topics:

    - Why B2B SaaS companies need to get serious about building a strong brand
    - The 4-steps of the Brand Affinity Marketing Playbook
    - Why the future of B2B content marketing is episodic, binge-worthy shows like you’d find on Netflix or HBO
    - Why Wistia started a marketing talk show called Brandwagon
    - How to create a brand people love and have affinity for

    Links

    Wistia >> https://wistia.com/
    Brandwagon >> https://wistia.com/series/brandwagon
    The Brand Affinity Marketing Playbook >> https://wistia.com/about/brand-affinity-marketing
    Year of Yes by Shonda Rhimes >> https://www.goodreads.com/book/show/29540318-year-of-yes
    The Wistia Blog >> https://wistia.com/learn
    digitalmarketer.com >> https://www.digitalmarketer.com/
    Marketing Showrunners >> https://www.marketingshowrunners.com/
    Follow Kristen on Twitter >> https://twitter.com/_kristenbryant_

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 33 min
    Ryan Bonnici - CMO at G2 - How To 10X Your Career Growth

    Ryan Bonnici - CMO at G2 - How To 10X Your Career Growth

    Ryan Bonnici is CMO at G2 and he's been named as one of the World's Most Influential CMOs by Forbes.

    In this episode Ryan explains how you can 10X your career growth as he outlines the factors behind how he made it to the marketing C-suite before the age of 30.

    In addition, this episode covers:
    - How you can map out your career path and set goals & milestones
    - How to move from an individual contributor to proficient manager and manage up
    - The characteristics and skills Ryan looks for when hiring
    - How to discuss and get raises & promotions
    - Overcoming challenges such as imposter syndrome and career anxiety
    - How marketers can move into leadership positions such as VP or CMO

    Links

    G2 >> https://www.g2.com/
    Trust Me I’m Lying by Ryan Holiday >> https://www.goodreads.com/book/show/13542853-trust-me-i-m-lying
    The Power of Now by by Eckhart Tolle >> https://www.goodreads.com/book/show/6708.The_Power_of_Now?from_search=true
    Follow Ryan on Twitter >> https://twitter.com/ryanbonnici

    Bring Change To Mind & G2 Campaign >> https://www.g2.com/g2gives/bring-change-to-mind

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 47 min

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