85 épisodes

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Connected Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from lockdown. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.

The IAB UK Podcas‪t‬ IAB UK

    • Marketing

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Connected Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from lockdown. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.

    Talking 'Flexible First' with WACL's Jackie Stevenson for #IWD2021

    Talking 'Flexible First' with WACL's Jackie Stevenson for #IWD2021

    In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering gender equality in our industry. In this episode, Jackie explains why WACL is campaigning for flexible working practices to be adopted as an industry standard, discusses the Government’s decision to reinstate gender pay gap reporting - something WACL campaigned incredibly hard for - and shares some advice for young women in advertising. Find out more about #FlexibleFirst at https://wacl.info/flexible-first-campaign/ #IWD2021 #ChooseToChallenge
     
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    • 27 min
    Getting in the game with Cary Tilds and Jonathan Stringfield

    Getting in the game with Cary Tilds and Jonathan Stringfield

    To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the acceleration of already rapidly-growing adoption during lockdown. Check out our full Guide to Gaming here: https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming
     
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    • 32 min
    Prove and Improve: Mindshare's Andy Bellis talks measurement

    Prove and Improve: Mindshare's Andy Bellis talks measurement

    IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead!
     
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    • 24 min
    Meet the Founder: Steffen Svartberg, Cavai

    Meet the Founder: Steffen Svartberg, Cavai

    New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands.
     
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    • 26 min
    Friends of MG Academy with Claire Marker

    Friends of MG Academy with Claire Marker

    Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game. The conversation covers everything from the early days of MG Academy through to the impact it’s having today as well as how MG OMD have fared so far during lockdown. You can find more details about Friends of MG Academy here.
     
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    • 25 min
    Joy, creativity and inclusion, with TikTok's Trevor Johnson

    Joy, creativity and inclusion, with TikTok's Trevor Johnson

    In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversity and inclusion, and what makes TikTok a place full of joy and creativity. And for his top tip on who to follow, check out @bomanizer on TikTok.
     
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    • 34 min

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