Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses?
The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and MORE! Listen in each week as Jenna shares her own personal failures and successes throughout her career as an artist, course creator and influencer. From side hustle to art empire, Jenna reveals what it was like growing a six-figure stationery business to collaborating with some of the biggest retail stores and brands, launching online courses and scaling to that seven-figure mark as an artist. She regularly has conversations with guests where they share how they built creative empires and hacks that will inspire YOU to go after your biggest dreams!
The Jenna Rainey Show is a NO BS conversational-style show that is focused on helping YOU tackle your fears and achieve those goals. Because we believe that the *starving artist* narrative was made to be broken!
Surface Pattern Design Q&A with Just Jos
A surface pattern design Q&A with Jocelyn Sipowicz (aka Just Jos)! Jos is lifestyle print and product designer (and alum of Brand Plus Brand—my course on licensing that I co-teach with my agent, Julie Turkel!)
She has robust experience in the fashion industry (Coach, Chico's) as well as home textiles and accessories (Loloi).
In her work with brands, she acts as a facilitator between other artists and the brand. So... listen up all you creatives aspiring to get into licensing—Jos lets us in on some insider tips! Julie and I were so excited to have her on the podcast to share with you her ideas for getting collection inspiration, building a library that attracts manufacturers (spoiler alert: it's about diversifying!), and the themes she sees currently trending.
Episode show notes: https://jennarainey.com/justjos/
How to Make More Money on Creative Market
Let's talk about how you can make more money on DIY licensing platforms like Creative Market.
What do I mean by DIY licensing platforms? They are websites where you can simply upload your artwork and the company either puts it on products—everything from phone cases to beach towels and coffee mugs—or sells the art files to other designers. Popular examples are Creative Market, Society6, and Redbubble.
MILLIONS of users are on these platforms and they function just like a search engine. This also means that you don't necessarily need to have a big following to get your artwork out into the world and can make some extra cash!
Licensing work has been a game-changer for my business. Most of the things I paint or design are for collections licensed to manufacturers and retail stores. I have collections in the baby category (blankets, sheets, play mats), tech (computer and phone cases), and office (planners, notebooks, pencil cases). There are so many possibilities!
And a huge benefit to licensing is that not only does it generate passive income, the artwork can be reused and repurposed for various collections. It has allowed me to say adios to the 12-14 hour working days. I want that for you, too, so listen to this quick episode to see how you can get started.
Episode show notes: https://jennarainey.com/creativemarket/
Creating Impact with Technology with Brandi Bernoskie
How do you create impact with technology and still make your customer experience feel personalized?
That's the question I explored in this episode with Brandi Bernoskie.
Brandi is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites—companies that help entrepreneurs and business owners elevate their online presence and enhance their digital experience.
Brandi’s has worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup as well as other notable change makers since 2013.
Whether you're starting a website or already built one, this episode will be golden to helping you with your digital strategy and how to think of ways to humanize your brand, connect with your audience, and automate and offload in your business so you're working in your genius zone.
Episode show notes: https://jennarainey.com/brandibernoskie/
How to Build Passive Income as an Artist
Passive income is the dream of many artists.
So let's talk about how to make that dream into reality. In this quick episode, I'm sharing with you 5 things I do to build passive income.
Episode show note: https://jennarainey.com/passiveincome/
Informative Shopping Research with Julie Turkel
Informative shopping research (sometimes referred to as competitive research) in the world of licensing is KEY, especially when pitching your work to partner with your dream manufacturing brand or licensing agent.
Informative research helps you answer these questions and more:
What's trending (even outside your industry)?
What manufacturers have licensing programs?
What kind of designers and/or artists are manufacturers working with?
What void is there in X brand's product line design?
What void is there in X agent's design roster?
How can I improve my library of work to catch the eye of a manufacturer/agent?
In this episode, Julie Turkel, my licensing agent and co-instructor for Brand Plus Brand is back to giver her insider tips on the why and what of informative research.
Episode show notes: https://jennarainey.com/informativeresearch/
Pinterest Hacks that Will Make You and Your Work More Discoverable
Pinterest is a search engine—an amazing free tool that you can use as a creative entrepreneur to boost organic search traffic, generate new leads, and attract new customers.
In other words, it helps MORE people discover you and your beautiful work!
In this short episode, I'm giving you my 3 tips to help you optimize your pinning strategy.
Episode show notes: https://jennarainey.com/pinteresthacks/