The Whimsical World of Matilda Goad The AD Aesthete

Cult British designer Matlida Goad is full of ideas, creating "pieces to elevate the home with the most minimal upheaval," as she calls them. Hers are the sort of items—happy, colorful, charming, and unusual—that one wants to keep as much as one wants to give. While Goad's mum was her very first customer, you may find yourself her next as she discusses her latest products, among them whimsical takes on everyday items like pitchers, planters, placemats, or eggcups (matildagoad.com). I hope you enjoy the program.