What Is a Pre-Launch, Really? (And Why It Matters More Than You Think)

In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.

I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops.

What you’ll learn:

• The real definition of a pre-launch (and why most people get it wrong)

• Why you’re selling your process, not your program

• The #1 mindset shift that makes launches feel less like convincing

• How to get started with just a calendar and a few key dates

Listen now to rethink how you prep for your next launch!

Your Next Steps:

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