The Prosperous Nonprofit Stephanie Skryzowski

If you’re a nonprofit leader looking to elevate your marketing using storytelling, then this podcast episode is for you. I chat with special guest, Diana Farias Heinrich, CEO of Habrá Marketing and ethical communication strategy expert. We dove into how she became an advocate for ethical storytelling and important lessons she’s learned along the way. 
Diana also shares the important differences between marketing and fundraising communications and how you can truly build meaningful relationships with donors, instead of transactional ones. She also gives listeners the framework of ethical storytelling and how to fill the most common gaps nonprofits have when it comes to ethical communication. 
 
About Diana
Diana Farias Heinrich (she/her) is an entrepreneur, speaker, and marketer. As the CEO of Habrá Marketing, Diana helps nonprofits execute effective and ethical communication strategies to raise more money.
She is certified as an Advocate for Survivors of Domestic Violence and for DEI in the Workplace. She holds bachelor's degrees in Literature/Writing and Latin American Studies. Her proudest accomplishments are being a mom and wife, and helping women in Ghana start a sustainable, clean water business.
 
Read the podcast transcript here.
 
Episode Summary
In this episode, you’ll learn strategies to implement ethical storytelling in your nonprofit including:
What is ethical storytelling? (4:00)
An important lesson in ethical storytelling (5:10)
Why Diana quit her job to pursue nonprofit work (8:15)
The difference between marketing and fundraising communications (11:40)
Tips for effective nonprofit marketing communications (15:45)
Ethical storytelling framework (25:05)
The missing pieces of ethical storytelling (31:30)
Ethical storytelling policies and practices (36:40)
Diana’s favorite stories (40:40)
 
Teasers
“A lot of the fear that I hear is that we don't want to be transactional with our donors. Unfortunately, if you're not communicating, if you're not marketing in between your fundraising, that's exactly what you're going to get.”
“I'm not here to judge anyone, but what I do want to do is raise awareness about ethical storytelling.”
“A lot of this conversation around ethical storytelling is new for a lot of nonprofits.”
 
Resources
Guide to Informed Consent Conversations: https://informedconsentconversation.habramarketing.com/ 
Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianafariasheinrich/ 
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degrees.com/ethical-storytelling 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
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Nonprofit leaders, are you spending enough money on your organization? This probably sounds like a strange question, especially since many of you are looking for ways to minimize your expenses. However, there are five crucial things nonprofit leaders need to invest in in order to have a thriving organization. In this episode, I dive into what these five things are and why they’re so important. 
I share strategies for how to evaluate different areas of your nonprofit to determine their impact, effort, and mission alignment. These factors will help you determine what areas you need to spend more money on, like fundraising strategies that are low-effort, and high-impact. They can be a game changer for your nonprofit. Listen to hear them all!
 
Read the podcast transcript here.



Episode Summary
In this episode, you’ll learn strategies for identifying the things your organization needs to start spending money on, including:
Investing in hiring and retaining qualified staff (1:45)
Ensuring your organization has the right infrastructure and operational support systems in place (3:45)
High-impact, low-effort fundraising activities (6:00)
Programs that align with our vision have the most impact (8:40)
Building a strong financial foundation (10:20)

Teasers
“Before you invest in that brand new technology, we need to make sure that we can check the box that our team is well paid.”
“And you overhead haters, you may come for me thinking, ‘“Are you saying that we need to increase our overhead?’ No, we're not increasing our overhead for the sake of increasing our overhead, but we need to start spending adequate money on infrastructure.” 
“You're not going to be able to run your programs if you have a shaky financial foundation.”

 
Resources
The Best Tools for an Efficient & Prosperous Nonprofit: https://100degreesconsulting.com/tools/ 
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degreesconsulting.com/start-spending-money 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
Subscribe to the show so you don’t miss a thing!
 

Are you a nonprofit leader looking to take your leadership skills to the next level? If so, then give this episode a listen! I got some amazing insight from special guest, Erica Rooney, Executive Coach and a Chief People Officer. She shared how she empowers leaders, particularly women, to step into their own and become successful leaders for their organizations. 
We dove into how Erica reinvigorated her passion, and not only recognized symptoms of burnout but also put strategies in place to alleviate it. Plus, we discussed how she’s using her HR background and Executive Coaching skills to help leaders avoid burnout, set healthy boundaries, achieve their goals, and challenge the norms of leadership. This episode is full of strategies nonprofit leaders can use to up their leadership game and become more successful leaders. 
 
About Erica
Erica Rooney is a relatable and impactful Keynote Speaker, Executive Coach and Consultant, host of the Podcast, Glass Ceilings and Sticky Floors, and a Chief People Officer. With 15 years of experience in HR leading organizations in gender equality crusades, and coaching Executive Women, Erica has created a framework that empowers women to get seen, get heard, and get promoted by breaking free from the sticky floors that hold us back from busting through the glass ceiling.
As a top Culture Expert, Erica invigorates and educates organizations through change, driving a positive experience for employees, and guiding executives through the process of change to lead to massive success. She is on a mission to bring more women into positions of power and keep them there! Her book, Glass Ceilings & Sticky Floors: Shatter Limiting Beliefs and Toxic Behaviors to Uncover Infinite Possibilities will be available for presale soon!
 
Read the podcast transcript here.
 
Episode Summary
In this episode, you’ll learn strategies for being a successful leader like:
Becoming a thought leader (5:45)
Reinvigorating your passion (11:25)
Recognizing and alleviating burnout (13:15)
Setting healthy boundaries (16:40)
Challenging the norms of women in leadership (21:25)
Benefits of executive coaching (26:15)
Resources to help achieve your goals (34:25)
 
Teasers
“Sometimes a pivot doesn't necessarily mean a full pivot out. Sometimes it just means expanding what you are doing and how you are doing it in other realms of your life.” 
“As skilled as I think I am and as important as I think I am, if I were to win the lottery tomorrow and quit my job, the business would still run.”
“What I challenge people to think about is if you burn yourself out to the point where it impacts your stress and your relationships and all of that, you're not going to be around to see the success of this nonprofit organization.”
“If there's not an existing resource, then we just have to create it.”

 
Resources
5x5 LinkedIn Strategy Freebie: https://ericaandersonrooney.myflodesk.com/5x5 
Follow Erica on Instagram: @ericaandersonrooney
Connect with Erica on LinkedIn: https://www.linkedin.com/in/ericarooney/ 
The Best Tools for an Efficient and Prosperous Nonprofit: https://100degreesconsulting.com/tools/ 
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degreesconsulting.com/become-successful-leader 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
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Nonprofit leaders, are you wasting money on unnecessary things? I know this sounds like a harsh question, but it’s so important to evaluate. It’s something I see all the time with many of the nonprofits my team and I work with. That’s why, in this episode, I dive into the six main things nonprofits need to stop spending money on and what you can do instead. 
 I’m sharing strategies for evaluating your budget and how you’re allocating precious resources. Plus, a different way of thinking about these expenses and how you can take a new approach. For example, instead of chasing shiny objects and trying to do every new marketing strategy you see other nonprofits doing, do what you know works for your organization. That’s just one of the many different strategies I break down in this episode. Tune in to hear them all! 
 
Read the podcast transcript here.
 
Episode Summary
In this episode, you’ll learn strategies for identifying the things your organization needs to stop spending money on, including:
Assessing how effective your programs and initiatives are (1:50)
Staying focused on marketing strategies that work for your nonprofit (4:30)
Using technology efficiently (5:45)
Being strategic about fundraising expenses (8:00)
Conducting thorough executive compensation reviews (12:10)
Evaluating board meeting and travel expenses (15:55)
 
Teasers
“Not all expenses are bad. We are not talking about this because we are trying to get expenses as low as possible.”
“I don't want to just do things because this is the way that we've always done it. I want to do things because we know that we're going to get the return that we are aiming for.”
“We need to be much more strategic with what we are spending money on.”
 
Resources
The Best Tools for an Efficient & Prosperous Nonprofit: https://100degreesconsulting.com/tools/ 
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degreesconsulting.com/stop-wasting-money 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
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Are you looking for fresh, new ways to up your individual fundraising game? This is the episode for you! I chatted with special guest, Haley Cooper, CFRE, about how she is empowering new nonprofits to be strategic with their individual fundraising. 
We dove into how Haley stumbled into the nonprofit world after one mission trip completely changed the trajectory of her life. Plus, how she is using her experience as both a nonprofit founder and an entrepreneur to help organizations build a strong fundraising strategy, effectively build relationships and communicate with their donors, get buy-in for fundraising initiatives, and create a strong sense of belonging. This episode is full of strategies nonprofit leaders can implement to elevate their individual fundraising and meet their goals.
 
About Haley
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. Haley is a Founding Board Member and past Board Chair for the Orange County Nonprofit Professionals Network, and a board member of OC Advisors in Philanthropy. She has also served on the boards of the Association of Fundraising Professionals, OC Chapter, and Impact Giving.
 
Read the podcast transcript here.

 
Episode Summary
In this episode, you’ll learn ways to elevate your nonprofit’s individual fundraising strategy including:
Empowering emerging new nonprofits (3:00)
How one mission trip completely changed the trajectory of Haley’s life (4:32)
Being strategic about fundraising efforts (8:40)
Getting buy-in for your fundraising strategy (12:05)
Effectively communicating your vision to donors (14:25)
Being strategic about building a sense of belonging (19:00)
Upping your individual fundraising game (22:50)
Ways organizations can build relationships with individual donors (26:10)
 
Teasers
“Sometimes fundraising is just a band-aid beyond an issue that's actually there.”
“Not all money makes sense for your organization. That $5,000 grant costs way more than $5,000 to apply for, manage, report on, etc.”
“Make that space for safe conversations, because it's a strategic imperative. It's a non-negotiable. Your team will become higher performing and you'll see more results.”
“You have people in your database. You've been around for a while. You've had board members. You've had those events. You've had volunteers. What if you strategically started investing your time in those people so that no matter what grant contract might end, you'll be able to have that sustainability through those seasons?” 
 
Resources
The Savvy Fundraiser Website: https://thesavvyfundraiser.com/quiz/ 
Haley’s Fundraising Course: https://90-day-fundraising-course.teachable.com/p/fundraisingcourse 
Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-cooper-cfre 
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degreesconsulting.com/elevating-individual-fundraising 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
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Does your organization have team retreats? Whether you’re just beginning to explore them or you’re looking for new ideas for your next one, this episode is for you. I’m diving into a special, behind-the-scenes look at our annual team retreat. 
I’m discussing the benefits of retreats and why I think they are 100% worth the investment. Plus, the logistics and considerations leaders need to keep in mind when planning them. I’m also sharing the lessons I’ve learned from this retreat and from past years like taking pressure off the team, ensuring we allot enough time for activities, and not having a jam-packed itinerary. 
 
Read the podcast transcript here.
 
Episode Summary
In this episode, you’ll get a behind-the-scenes look at our annual team retreat, including: 
The benefits of an in-person team retreat (1:30)
Travel logistics to consider (4:45)
Why I don’t believe in a jam-packed itinerary (6:40)
Taking pressure off of the team (9:20)
Finding a balance in the types of retreat sessions (13:50)
Considerations for next year’s retreat (19:00)
 
Teasers
“We're just trying new things every year and learning what works and what doesn't work, then revising for the next year.”
“We tried to have a mix of training sessions where we're introducing new ideas or concepts to the team and they're learning something as well as 100 Degrees sessions where we were really informing the team and gathering feedback around the company.”
“I cannot emphasize enough what a great investment a team retreat is. And it is an investment, so you need to budget for it. You need to prepare for it. But it's a fantastic investment into your organization.”
 
Resources
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/ 
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ 
Visit the podcast page: https://100degreesconsulting.com/2024-team-retreat 
 
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
Subscribe to the show so you don’t miss a thing!