Do This, NOT That: Marketing Tips with Jay Schwedelson

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439

    -1 J

    Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439

    Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy. ㅤ Best Moments: (01:15) Why switching careers into marketing isn’t as hard as you think (02:18) The sneaky power of negative self-talk and how everyone falls for it (03:49) What UCLA’s research says about how self-doubt rewires your brain (05:14) The hilarious but effective way Jay shuts up his inner critic (07:00) Jay’s unapologetic list of the greatest movies ever made ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    9 min
  2. Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438

    -2 J

    Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438

    You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget. ㅤ Follow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo’s upcoming webinar on micro events—details available on their site or by messaging Alon directly. ㅤ Best Moments: (01:28) From Air Force and an Airbnb-style idea to finding the real pain in events (04:53) AI raises digital noise but live events hit an all-time high for connection (08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners (10:20) The booth isn’t the strategy pre-during-post activation and same-day follow-up win ROI (15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later (15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettable ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    21 min
  3. What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

    -4 J

    What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

    Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks. ㅤ Best Moments: (00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll (01:56) The secret to higher open rates is mid-subject-line capitalization (03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive (04:00) Love Is Blind reunion and other “useless but necessary” TV updates (04:45) Google’s top Halloween costumes of the year include demon hunters and… the Lorax ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    7 min
  4. SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! == | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That

    -5 J

    SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! == | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That

    Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search (04:45) How to make your website scannable, fast, and AI-friendly (06:15) Why you should optimize your forms for AI agents, not just humans (09:15) The future of gated content and why “resources” pages might disappear (10:15) How to design sites with fewer clicks and more instant answers (11:00) The great Halloween candy debate: full-size bars or bust ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    14 min
  5. Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435

    24 OCT.

    Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435

    Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way. ㅤ Best Moments: (01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits (03:00) The 75-word rule that separates good emails from ignored ones (05:34) Why showing real human faces—not AI ones—boosts engagement by 38% (05:58) The bold prediction that “humanity will be the algorithm” in 2026 (07:45) Jay crowns Love Is Blind Season 9 as the best (and most unhinged) reality TV ever made (08:30) Why he can’t stand true crime—and what that says about us all ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    10 min
  6. 💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on Secrets to Content, Growth, and Marketing! | Ep. 434

    23 OCT.

    💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on Secrets to Content, Growth, and Marketing! | Ep. 434

    Liquid Death didn’t happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he’s brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, and how to stay interesting when AI makes content cheap. ㅤ Grab Liquid Death at your local store or online at www.liquiddeath.com, check out their sparkling lineup, and catch Mike at the upcoming Guru Conference for a deeper dive into their marketing playbook. ㅤ Best Moments: (02:45) From punk bands and agency life to launching a product so he could finally be the client (05:04) Why water was the wedge - biggest category, boring brands, plastic everywhere, then a portfolio beyond plain water (06:55) Most products are commodities - brand and aesthetics win hearts, not tiny functional differences (08:40) The Facebook fakeout - 3M views and 80k followers before a single can existed, then used to raise money (11:50) Entertainment first and small bets - nothing over 150k, in-house beats a 650k “at cost” bid (13:40) Full-funnel media done right - broad awareness feeding precise mid-funnel and conversion work (16:10) AI as cost saver, not taste maker - youth backlash is real and craft still matters ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    22 min
  7. What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433

    21 OCT.

    What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433

    October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn’t know you needed. ㅤ Best Moments: (00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now (01:59) The right time to drop “Black Friday” in your emails for maximum engagement (02:43) Why regular Instagram posts are basically dead and reels dominate reach (03:37) Instagram’s upcoming redesign proves it’s all about reels and DMs (04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing) (06:49) Kristen Bell’s bizarre anniversary caption that broke Jay’s brain ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    8 min
  8. SPECIAL SERIES ==>Forget Content Calendars? Content Systems! == | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That

    20 OCT.

    SPECIAL SERIES ==>Forget Content Calendars? Content Systems! == | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That

    Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:13) Jay’s nightmare airplane encounter with the loudest guy on speakerphone (03:03) Daniel explains how tagging content and tracking performance makes remixing easy (05:37) Why pain points and headlines belong in your content library, not just campaign names (07:31) The surprising way Daniel’s team keeps newsletters fresh and relevant each week (09:15) Jay’s tip for solo creators—schedule a content-only block on your calendar (10:43) Why you should include people outside your marketing team in brainstorming sessions (11:00) Jay’s plea for airlines to ban “farm animal–sized” dogs from middle seats ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    13 min
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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