EP096: Boston Attorney Chris Earley's Tips for Authentic Social Media, Community Engagement and Effective Marketing Ten Golden Rules Internet Marketing for Law Firms Podcast

Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and share strategies for personal injury law firms to grow and succeed. Chris and I emphasize the value of having a purpose-driven law firm that supports the community and allows attorneys to maintain a work-life balance. We highlight the importance of consistency, persistence, and authenticity in building a successful law practice, alongside the benefits of hyperlocal marketing, email list building, content creation, and masterminds for attorneys. We also talk about leveraging local organizations and teams to generate referrals and build credibility, think about your children’s sports teams!
Chris shares his journey from a liberal arts graduate to a successful law firm owner with 20 years of experience, offering insights into the power of community involvement and the importance of consistent content creation. Throughout our discussion, we emphasize perseverance, authenticity, and leveraging technology to stay ahead in the competitive legal landscape. 
Tune in now for insights that can transform your practice!
Key Topics
02:41 Chris’s story of becoming an attorney by necessity and ignorance, leading to 20 years of growth and learning.04:05 How sponsoring a local sports team enhanced Chris’s law firm's visibility and credibility, which improved SEO through reciprocal links.07:54 The importance of having a system in place to track and manage referrals..10:58 Building a subscriber list for your newsletter, to stay connected and provide valuable content, and most importantly being authentic to effectively build relationships13:05 Charley Mann’s approach on emails and paper newsletters - Be Consistent!14:19 Content marketing for law firms, including creating a content calendar and leveraging masterminds for digital agencies.18:50 How masterminds can help level up a law firm by providing valuable insights and ideas from peers who are further ahead.21:52 How masterminds can be used not just for education but for referrals that come from them.  24:36 Explore your unique niche, while being ethical and authentic.25:15 The importance of vulnerability and creativity in legal marketing while representing your authentic self, and what your firm stands for.26:30 Finding the law school that's going to train you on the new technology. 28:36 Leveraging technology and how a firm that can really leverage tech the best wins in this new economy31:47 Writing down ideas and thoughts is crucial for productivity and remembering them later, using Evernote to assist. 33:17 Books and Podcast recommendations: Ken Hardison, Chris Dreyer, and Charley Mann39:37 Authenticity and persistence pay off in business and personal growth. Chris shares experiences of persevering through challenges and failures, emphasizing the importance of tenacity in business.
Resources Mentioned
*Books*
1. **The E Myth Revisited, by Michael Gerber** - This book is recommended for insights into entrepreneurship.starting your own business and developing systems.
2. **The Magic of Thinking Big, by David Schwartz** - Another highly praised book for business and personal development.
*Apps*
1. **Evernote** - https://evernote.com/ Recommended by Chris Earley for personal productivity.
*Websites*
1. **Chris Earley's...