Getting to the Point with Redpoint Global Redpoint Global

Join Steve Zisk, Sr. Product Marketing Manager, from Redpoint Global, as he explores the challenges of data quality. Steve will review common and not-so-common sources of data; how do we connect data management and customer experience; and the outcomes we are trying to achieve with our customer data.

For any digital transformation, superior data quality and seamless data integration are must-haves. Having your data in order is an all-important first step in meeting this expectation. The goal of identity resolution is to gain a better understanding of customers by building an accurate and usable representation of them from anonymous to known. Listen in with Steve Zisk as he reviews the clarification between the different types of identity resolution and more. 

Join Steve Zisk as he takes a deeper dive into data exploring the various data sources available to your company, including tips for analyzing and activating data, data matching, and PII, privacy and compliance.    

Join Steve Zisk as he explores the data landscape with us, with this episode focusing on the fundamentals, challenges and goals of data. Whether selling to, engaging with or supporting customers, companies must capture and use every data insight possible. Data is at the core of knowing exactly who your customer is and what they are doing, which helps increase your customer lifetime value. 

Join TJ Prebil as he discusses how the imperative has been increasing for organizations to provide a consistent and personalized omnichannel experience at the precise moment of interaction, as customers are now able to move seamlessly between website, email, call centers, mobile apps, in store and more. TJ will share how to optimize your outreach to deliver the most contextually relevant content, offer or recommendation in real-time through your consumers preferred channel.

Join TJ Prebil and Steve Zisk as they discuss key areas your organization can focus on to create and improve real-time personalized engagement with your consumers. Listen to learn how to implement open time email personalization, geofencing, and other situational responses to meet consumers where they are in real-time and create real-time offers and recommendations based on consumer context and your marketing goals.