PR 360

Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 1 DAY AGO

    Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan

    In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence. Key Takeaways: - Why earned media is crucial for AI visibility and brand reputation - Niche outlets are becoming more important in PR strategies - The future of journalism in the AI era Episode Timeline: 2:00Muck Rack's new tool: Generative Pulse 4:35 What does Generative Pulse look like for a client? 6:45Generative Pulse helps in a crisis 7:30How has AI changed the PR world and beyond in the past 18 months? 8:30People are using AI for retail purchases 10:22Muck Rack's AI search study insights 12:30Why does AI love learned media? 14:15ChatGPT's initial shortcomings 15:50Strategies for increasing AI visibility 21:00Crisis management with AI Tools 22:40Introduction to AI agents 25:30Building the ultimate agent 28:40The future of journalism and AI This episode’s guests: • Linda Zebian on LinkedIn • Matt Dzugan on LinkedIn • Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.

    31 min

  2. 5 NOV

    'A Special Set of Skills': How Vigilante is Breaking the PR Mold

    In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts.  Key Takeaways: - The agency has worked on true crime stories to help families seek justice - Thought leadership should be educational, not promotional - How a surprise career turn inspired Melissa to create Vigilante Episode Timeline: 1:30 How Vigilante is using PR to bring justice for Megan Trussell 4:10 How Vigilante got involved in the Trussell case 5:30 How a shocking career turn inspired Melissa to create Vigilante 8:00 Forging a new path for PR 9:30 Why are a lot of agencies stuck in their ways? 11:15 Why senior-level PR people need to be involved on every level 13:30 Melissa's favorite campaigns 15:30 New ways of approaching journalists 17:15 How does Vigilante defy the odds 19:45 The band Melissa has seen over 400 times 22:30 Melissa's thought leadership philosophy This episode’s guest: • Melissa Christensen on LinkedIn • Vigilante PR on LinkedIn • Email: Melissa@Vigilante-PR.com • PR Unplugged Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    27 min

  3. 29 OCT

    Why Promotional Products Still Matter in the Digital Age with Drew Holmgreen

    In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters.  Key Takeaways: - Memorable promotional products can create lasting impressions and connections - How trade disruptions have impacted the promotional products industry - The importance of positive leadership Episode Timeline: 0:00Introduction to PPAI and Drew Holmgreen 2:00The scope and impact of the promotional products industry 4:20Understanding branded merchandise 6:54The emotional connection of promotional products 9:45Integrating merch with digital campaigns 11:45The revenue potential of merchandising 13:00Howard Stern's aversion to promotional products 13:52Memorable promotional products and their impact 18:00Common mistakes in merchandising 20:25The creative side of the promotional products industry 22:00Navigating trade disruptions 27:40Thought leadership philosophy and positive leadership This episode's guest: • Drew Holmgreen on LinkedIn • PPAI.org Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30 min

  4. 22 OCT

    The Difference Between Media and Attention with Paul Cohen

    Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage. - How purpose-driven organizations can stand out in today's climate - Why organizations should focus on genuine causes rather than trends - How AI companies pull their data Episode Timeline: 0:00Introduction to Paul Cohen and Attention Comms 2:00Transitioning to Attention Comms 3:40The Importance of purpose-driven communication 5:40Authenticity in social justice messaging 7:50Attracting attention vs. media coverage 11:35The role of authenticity in leadership 15:50The role of AI at Attention Comms? 17:10How AI companies pull their data 19:10Paul's pitching secrets This episode’s guest: • Paul Cohen on LinkedIn • AttentionComms.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    23 min

  5. 15 OCT

    How to Optimize Your Brand for AI Search with Julie Wright

    Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism. - Unique advantage that PR has in AI search - The difference between AI and organic search - The current state of US tourism Episode Timeline: 1:30 Julie reflects on 30 years in PR 2:35 Staying informed on top of the rise of AI search 3:50 A searchable podcast database 4:45 The decline in organic search traffic 6:00 How does AI search change the world of journalism? 8:00 Optimizing your brand for AI search 10:50 How thought leaders can adapt to AI 13:35 Which sites are favored by AI search 16:00 How is (W)right On implementing AI? 19:00 Julie's recent acknowledgements 21:30 Changes in US tourism 22:30 Julie's thought leadership philosophy This episode’s guest: • Julie Wright on LinkedIn • WrightOnComm.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    25 min

  6. 8 OCT

    Turning Lawyers into Popular Thought Leaders Bridget Mercuri

    Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.  Key Takeaways: - Amplify specializes in positioning lawyers as thought leaders - The benefits of non-traditional media outlets - The ins and outs of cruise law Episode Timeline: 0:00Introduction to Bridget Mercuri and Amplify 3:30The importance of earned media in law 6:10Building relationships with reporters for effective PR 9:20Humanizing lawyers and their stories 12:00Preparing clients for media appearances 14:30How can good PR solve current problems in the legal industry 15:50Exploring non-traditional media outlets 18:00The ins and outs of cruise law 21:30Bridget's thought leadership philosophy This episode’s guest: • Amplifyforlawyers.com • Email: Bridget@Amplifyforlawyers.com • Email for lawyers: LFG@Amplifyforlawyers.com • Amplify for Lawyers on Instagram Hosted on Acast. See acast.com/privacy for more information.

    24 min

  7. 1 OCT

    Creating a Cultural Conversation Around Books with Julia Drake

    Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion. Key Takeaways: - How to prep authors for interviews - How to promote books through TikTok  - How to connect books to current events Episode Timeline: 0:00Introduction to Wild Bound PR and Julia Drake 1:30The journey from film to literary PR 4:00Successful Wildbound campaigns 6:00 The myth of inspiration 7:25Differences between traditional PR and publishing PR 8:50Creating conversations around books 10:30Preparing first-time authors for PR 13:35The success rates for book publishing 15:00The impact of social media on Book promotion 16:25The ins and outs of BookTok 19:45Client expectations vs. reality in publishing PR 22:05What sets Wildbound apart 24:30Julia's thought leadership philosophy This episode’s guest: • Julia Drake on LinkedIn • WildboundPR's website • Wildbound PR on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  8. 24 SEPT

    How to Build a Luxury Brand in 2025 with Jennifer Adler of Adler PR

    Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times. Key Takeaways: - The state of luxury brands in 2025 - How Jennifer started her own agency - The basics of crisis management Episode Timeline: 1:45Introduction to Jennifer Adler and Adler PR 2:45How to choose a luxury influencer 4:45How are luxury brands positioning themselves in today's economy 7:25Has the idea of luxury changed over the past 20 years? 9:10How does Jennifer keep her finger on the pulse 10:00Preparing clients for a crisis 12:00The Coldplay debacle crisis 15:15The importance of a cool head in a crisis 17:00The quote that inspired Jennifer to start her own agency 20:20Lessons Jennifer learned hosting the "Earn It" podcast 22:00Working with Medieval Times 25:22Jennifer's thought leadership philosophy This episode’s guest: • Jennifer Adler in LinkedIn • Adler Public Relations • Adler Public Relations on Instagram • "Earn It" podcast Hosted on Acast. See acast.com/privacy for more information.

    29 min
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Trailer

About

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Global Results Communications
  • Years Active
    2020 - 2025
  • Episodes
    301
  • Rating
    Clean
  • Copyright
    © Global Results Communications 2024
  • Show Website
    PR 360

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