7 épisodes

X Cultural - Powered by Vistatec. The intersection between passion, culture, and global communications to inspire ideas, connectivity, and global mindedness.

X Cultural Vistatec

    • Affaires

X Cultural - Powered by Vistatec. The intersection between passion, culture, and global communications to inspire ideas, connectivity, and global mindedness.

    Professor Max Louwerse, Professor of Cognitive Psychology and AI - X Cultural Ep 7

    Professor Max Louwerse, Professor of Cognitive Psychology and AI - X Cultural Ep 7

    In this episode, Professor Max Louwerse, Professor of Cognitive Psychology and AI at Tilburg University, explores the future of Artificial Intelligence and the role humans will play in shaping it.

    Journeying beyond AI, this webcast covered a wide range of interweaving psychology topics, including:

    - Cognitive psychology
    - Psycholinguistics (symbolic and embodied cognition)
    - Neurolinguistics
    - Computational linguistics
    - Social psychology.

    Speaker:

    Dr. Max M. Louwerse is the author of the popular science book “Keeping Those Words in Mind: How Language Creates Meaning.” He is a Professor in Cognitive Psychology and Artificial Intelligence at Tilburg University, a Professor by Special Appointment at Maastricht University, and a Principal Investigator at Maastricht University. His work focuses on human and artificial minds. Louwerse published over 170 articles in journals, proceedings, and books in cognitive science, computational linguistics, psycholinguistics, educational psychology, and educational technologies.

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    About Vistatec:
    At Vistatec, we have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global content solutions providers. HQ in Dublin, Ireland, with operations worldwide.

    • 56 min
    The Power of Images in Global Communications and Branding - X Cultural Ep 6

    The Power of Images in Global Communications and Branding - X Cultural Ep 6

    What careful considerations go into choosing powerful imagery for compelling brand messaging and communications? In this episode of X Cultural, host Michael J. Asquith discusses this with Jacqueline Bourke, Head of Creative Insights EMEA Planning at Getty Images & iStock.

    • 45 min
    Exploring Global Mindset Via Global Travel - X Cultural Ep 5

    Exploring Global Mindset Via Global Travel - X Cultural Ep 5

    How can global travel be transformative, especially regarding cultural intelligence, localization, and global business? In this episode of X Cultural, host Michael J. Asquith discusses this with Robert Maisel, MBA, author of the #1 international best-seller Transform Through Travel.

    • 46 min
    Amplifying Belonging in Global Business Culture - X Cultural Ep 4

    Amplifying Belonging in Global Business Culture - X Cultural Ep 4

    Everyone wants to feel like they belong. Yet, according to a 2021 McKinsey & Company survey, 51% of employees who quit their jobs did so because they lacked a sense of belonging. So, how can corporate cultures foster the sense of belonging employees crave? In this episode of Cultural X, Host Michael J. Asquith asks Workplace Belonging Keynote Speaker Shelley Brown just that.

    • 56 min
    Sustainability Culture and Global Business - X Cultural Ep 3

    Sustainability Culture and Global Business - X Cultural Ep 3

    What is sustainability culture, and why is it vital to global businesses? In this episode of Cultural X, Host Michael J. Asquith asks Sustainability Senior Manager Jeanne Riot about the importance of sustainability culture in global business.

    • 1h
    How Does Pop Culture Affect Global Business? - X Cultural Ep 2

    How Does Pop Culture Affect Global Business? - X Cultural Ep 2

    How does your taste in music affect your work ethic? Host Michael J. Asquith asks Iti Sahai about pop culture in global business and how influences the way we think and act.

    • 59 min

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