0025 - Ethnographic Studies: Uncovering Hidden Usability Needs

Ethnographic Studies: Uncovering Hidden Usability Needs

Welcome to xploreUX Cast with your host, Obruche! Discover how ethnographic studies reveal hidden usability needs overlooked by traditional testing. Learn how immersive observation in users' natural environments uncovers invaluable insights for designing better products. Join us as we dive into real-world examples and discuss the impact of ethnographic research on UX design. Subscribe now to stay updated on the latest in user experience innovation. Explore, stay curious, and see the world through new eyes!

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Thanks for joining us on UXplore Cast! Remember, successful UX design starts with understanding your users. So, go forth and segment! Until next time, happy exploring. Cheers, and have a good one!