There is something much worse than having no customers. And that’s having the wrong ones.
By not having clarity on who your ideal client is, you’ll most likely struggle with creating a trustworthy connection with your audience and lack direction with your branded content.
In this episode, I share with you the 4 steps I take with my own clients to build their Ideal Client Avatar, focusing on:
DemographicsPersonal TraitsHobbies & InterestsPsychographics
Don’t be afraid to narrow it down to just one person. By being laser-focused on your ideal client’s needs and wants, you’ll be able to attract a much larger audience that resonates with your avatar.
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