031 | Competitor Research + Comparison The Brand Lounge

In this episode, Tammi is joined by Charelle Griffith - marketing strategist and business bestie for service-based business owners, fellow podcaster and founder of PropelHer a community for ambitious women.
They discuss why comparison is detrimental to business owners and how to conduct and implement competitor research in a positive way that protects your mindset + integrity. Breaking down a step by step process that you can implement in your business today.
This one is for you if you find it challenging to draw a line between research and comparison.
The Guest:
You can find Charelle sharing her high energy marketing wisdom online here:
Instagram: @charellegriffith
Website: charellegriffith.com
The Host:
You can find Tammi talking all things personal brand + marketing over at:
Instagram: @shadowcatcreative
Website: shadowcatcreative.co.uk
Email: hello@shadowcatcreative.co.uk
The Show:
To continue the conversation and share your views, head over to The Brand Lounge social channels:
Facebook: www.facebook.com/groups/thebrandloungeSCC
Instagram: @thebrandloungeclub

Special thanks:
Daniel De Pasquale via Podcats Media for the editing and original audio.
Branding by Podcats Media as part of Shadowcat Creative Ltd.
The Brand Lounge is part of the Podcats Media Business Network.
For more information, please email: meow@podcatsmedia.com