We started the show with a look into the workings of a partnership in business between a husband and wife. Chris and Jude have worked alongside each other as equal partners in their business since 2010 so if you are working with your partner I'm sure you'll find some common ground with these two and if you are considering starting that partnership listen in for some tips from the pros.
So what are your top tips for honing our Websites?
Your Home Page is so important. It is likely the first page someone lands on so you need to capture your ICA’s attention.
Clear statement above the fold
Good quality fast-loading image
A call to action
Ensure your home page looks good on all devices
Also, have a second call to action, so the first is the marry me CTA (ie. buy my stuff/book a call) the second is your way of getting the opportunity to try again, so offer them a free download in exchange for their email.
All of this should be happening before they have to interact with the screen on any device.
Test your website on a mobile device, more than 50% of browsing is done on a mobile phone and more again that is done on a tablet so the total of mobile browsing out ways web browsing significantly now. So you REALLY need to check everything is working well and looks good on a mobile device.
Make sure titles aren’t vanishing off the side of the page make sure you have contact forms that fit in the screen and that pop-ups can be closed.
Make sure your navigation menu is clear and consistent. Don’t use any industry jargon that the average person wouldn’t understand. Make your contact me look like a button so it’s obvious they need to click it.
Don’t try to be clever with your page titles google scans these too and about it understand as does the average person but meeting the wedding warrior means nothing to either.
It will also increase the words across your navigation menu and start to make it look cluttered a rule of thumb is to keep it between 6-8 items only.
Jude and Chris
Jude and Chris Wharton are the co-founders of Ready Steady Websites® an off the shelf website and membership site template service. They launched Ready Steady Websites® in 2019 and they have been running a successful digital design company, 2nd Floor Designs Ltd since 2010. They are a husband and wife team.
Before starting 2nd Floor Chris had worked in the web industry for 10 years as a designer and front end developer and managing a studio. He’s successfully managed, consulted and worked on projects for big-name brands including RBS, Renault, Coutts Bank, IKEA, Mazda, Kia, WorldPay and Masterclass as well as some lesser-known but equally as amazing international and local brands and businesses.
Before entering the world of web, Jude had a 10-year career in youth work, training and professional development. She has a degree in Education and Training and a Chartered Management Institute qualification in Management and Leadership. She brings all of her experience in these areas to the courses, challenges and tutorials that Ready Steady Websites® offers and to managing the business.
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