08 Constant Creative Change: Lisa Smith, Global Chief Design Officer at Uncommon Creative Studio & D&AD President

Spearheading a positive future for the design industry Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, a new role that Lisa refers to as “sort of building a plane and flying at the same time!" Preivously, she held roles as Executive Creative Director at JKR, Executive Creative Director at Chobani, Head of Design at Wolff Olins, and Design Director at Moving Brands. Equally as impressive is her client list; featuring Burger King, Walmart, Mozilla and Paramount. Having grown her career across the UK and USA, in both agencies and in-house roles, collaborating with world-class creatives, and leading teams through significant change - her take on our series topic of Constant Create Change unearths some seriously informed opinion. We cover the art of “remixing teams,” the shifting demands of clients, craft versus speed, and Lisa’s vision for her D&AD presidency. “Let’s get back to making awesome stuff and and making things happen and fighting for things that you think are right. Some you'll win and some you'll lose - let's get that spirit back." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft