45 min
#082 How to do Research during a Pandemic | Dr. Beate Stiehler-Mulder The Carmen Murray Show - Conscious Conversations
-
- Marketing
Trends, Challenges and Opportunities in research design during a pandemic
Dr. Beate Stiehler-Mulder (Senior Lecturer, Marketing Specialist and Researcher at UJ)
Curiosity gets the better of Carmen Murray as she chats to Dr. Beate Stiehler-Mulder about the emerging trends in research. The pandemic disrupted research and whilst it is necessary to combat the worldwide pandemic, we are still required to leverage research to apply critical thinking to solve complex problems.
Dr Beate Stiehler-Mulder is a Senior Lecturer, Marketing Specialist and Researcher and the Marketing Coordinator for the UJ Department of Marketing Management. She is based at the Kingsway Campus where she teaches Digital Marketing (undergrad and Honours level) and Strategic Marketing. Dr Stiehler-Mulder holds a PhD in Industrial Economics and Management from the Royal Institute of Technology (KTH) in Stockholm, Sweden. She is also a Certified Digital Marketing Professional.
About your host:
Carmen Murray, CEO of Boo-Yah! Modern Marketing Services, is a successful entrepreneur on a mission to change the way we do Marketing. She takes a no-nonsense approach to help organisations escape "old-school" marketing and keep them relevant to the time we now live in, serving the needs of the customer, whilst creating shared value. Marketing is in a "state of flux" and it takes a marketing activist to get you back on track.
Murray is an influential marketer in South Africa and was recognised by Meltwater as one of the top Women in Tech in Africa (2019) and also received the most prestigious award, the IAB Black Pixel (2019) for Best Individual Contribution to Digital.
Trends, Challenges and Opportunities in research design during a pandemic
Dr. Beate Stiehler-Mulder (Senior Lecturer, Marketing Specialist and Researcher at UJ)
Curiosity gets the better of Carmen Murray as she chats to Dr. Beate Stiehler-Mulder about the emerging trends in research. The pandemic disrupted research and whilst it is necessary to combat the worldwide pandemic, we are still required to leverage research to apply critical thinking to solve complex problems.
Dr Beate Stiehler-Mulder is a Senior Lecturer, Marketing Specialist and Researcher and the Marketing Coordinator for the UJ Department of Marketing Management. She is based at the Kingsway Campus where she teaches Digital Marketing (undergrad and Honours level) and Strategic Marketing. Dr Stiehler-Mulder holds a PhD in Industrial Economics and Management from the Royal Institute of Technology (KTH) in Stockholm, Sweden. She is also a Certified Digital Marketing Professional.
About your host:
Carmen Murray, CEO of Boo-Yah! Modern Marketing Services, is a successful entrepreneur on a mission to change the way we do Marketing. She takes a no-nonsense approach to help organisations escape "old-school" marketing and keep them relevant to the time we now live in, serving the needs of the customer, whilst creating shared value. Marketing is in a "state of flux" and it takes a marketing activist to get you back on track.
Murray is an influential marketer in South Africa and was recognised by Meltwater as one of the top Women in Tech in Africa (2019) and also received the most prestigious award, the IAB Black Pixel (2019) for Best Individual Contribution to Digital.
45 min