09 Creative Excellence with Chris Moody, Executive Creative Director at Landor

We speak with Chris Moody, Global Executive Creative Director at Landor, to explore what creative excellence looks like when you're steering an agency of 1,300 people across 30 locations. With 18 years at Wolff Olins and a stint at McKinsey behind him, Chris brings a seriously informed perspective on team, tension, and what clients actually want (and don’t want). We cover bad timing as a form of failure, why relationships beat transactions, and the role of AI in the future of creativity. "No client will make a big decision unless they believe in you as much as they believe in the work." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft