104. What Large Institutions Can Learn From Small Museums Museum Archipelago

The Murney Tower Museum in Kingston, Ontario, Canada is a small museum. Open for only four months of the year and featuring only one full-time staff member, the museum is representative of the many small institutions that make up the majority of museums. With only a fraction of the resources of large institutions, this long tail distribution of small museums offers the full range of museum services: collection management, public programs, and curated exhibits.


Dr. Simge Erdogan-O'Connor has dedicated her studies to understanding the unique dynamics and challenges faced by small museums, and is also the Murney Tower Museum’s sole full-time employee.


In this episode, Dr. Erdogan-O'Connor describes the operation of The Murney Tower Museum, discusses the economic models of small museums, and muses on what small museums can teach larger ones.


Image: Murney Tower Museum


Topics and Notes


00:00 Intro
00:15 Understanding the Landscape of Small Museums
02:38 Dr. Simge Erdogan-O'Connor
03:00 Murney Tower Museum
08:29 Overcoming Challenges with Digital Solutions
09:46 What Big Institutions Can Learn from Small Museums
09:54 The Power of Local Connections in Small Museums
13:20 Outro | Join Club Archipelago 🏖


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Transcript

Below is a transcript of Museum Archipelago episode 104. For more information on the people and ideas in the episode, refer to the links above.





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Welcome to Museum Archipelago. I'm Ian Elsner.


Museum Archipelago guides you through the rocky landscape of museums. Each episode is rarely longer than 15 minutes, so let's get started.


Let’s say you sorted every museum on earth in order by the number of yearly visitors.


At one end, with yearly visitor numbers in the millions, would be large, recognizable institutions – places like the British Museum in London. There’s a cluster of these big institutions, but as you go further along the ordered list of museums, the visitor numbers start to drop.


At some point during these declining visitor numbers, you reach small museums. Exactly where in the order you first reach a small museum doesn’t really matter – one definition of small museums from the American Association of State and Local History is simply: “If you think you’re small, you’re small.” You could do the same sort by number of staff members or by operating budget – the effect would be more or less the same. The point is that once you reach the threshold where small museums begin, you still have the vast, vast majority of museums to go.



Simge Erdogan-O'Connor: You just realize how many small museums are there in the world. Unbelievable numbers, right? They're everywhere and they hold such an important space in local cultural landscapes. Even if I dare to say more than large institutions.



The sorting exercise illustrates a long tail effect – each small museum, while attracting fewer visitors individually, collectively hosts an enormous number of visitors. There’s just so many of them. The long tail effect was coined in 2004 to describe economics on the internet: the new ab