11 Constant Creative Change: Max Ottignon, Co-Founder of Ragged Edge

We have a shared responsibility In this episode, Max Ottignon, Co-Founder of Ragged Edge, reflects on 18 years of building one of the most distinctive brand agencies. No stranger to change (after all, Ragged Edge has evolved in that time and repositioned themselves only this year) - Max encourages us all to get closer to the change we want to see. A real advocate for commercially successful work, he has a clear take on how we level up the value of design holistically, and bring the standards of the industry up with us. From the frustrations that pushed him out of advertising to the optimism that drives him today, Max shares the journey of building a creative business: hiring people better than you, holding your nerve through uncertainty, and refusing to compromise on quality - even when the industry feels overwhelmed by change. “There are too many compromises being made in quality at the service of speed and efficiency. We get to decide what happens next." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft