11. Creating effective user journeys

Well-designed user journeys are essential to boost conversions rates, however, UX is often executed imperfectly, requiring a lot time and money on revisions.

In fact, research has shown 50% of work on digital products is what’s known as ‘rework’. That equates to around $2.3bn of time on revisions. 

Join us for our 11th episode of Waypointers where UserTesting’s Bruce Hunter and Phil Gripton discuss why digital design should be a business priority, regardless of sector. 

UserTesting is a leading UX design business helping companies all over the world improve their User Interface.