#114 Why being yourself is good for business with George Bettany The Unconventionalists with Mark Leruste

What if I told you there was a mental health startup, here in the UK, who after just three years of starting, are on track to generate seven figures of revenue in 2019, without having the need to make ANY outreach sales calls, emails or cold messaging.

Who not only don't have a sales team but who also don’t pretend to be bigger than they are, and aren’t afraid to tell a potential client, “actually, we don’t know” to a question they don’t know the answer to.

Oh, and who call “clients” , “partners” and who turn down more businesses than they take on.

Would you think I'm crazy?  

Meet George Bettany, the co-founder of Sanctuss, a mental health startup on a mission to change the perception of mental health and put the first mental health gym on the high-street.  George is an incredible purpose-driven leader with a big heart who truly believes that the key to being truly successful is to find a way to be yourself, no matter what you do.  

If stand-up comedians and musicians taught us something it’s that being yourself is good for business.

It's a truly amazing conversation and I hope you'll enjoy it as much as I did.

Mark

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