12. Challenger Agencies – in conversation with Luke Smith, founder and CEO, Croud (deep dive special)

In this third episode of our Challenger series, Waypoint partner, Matt Lacey sits down with Luke Smith, founder and CEO of Croud.

Luke reflects on Croud’s recent acquisition of social media agency, Born Social and talks about his ambitions for the business.

Tune in to hear about Croud’s origins, an honest account of what it was like to secure private equity investment, as well as the ownership structure and culture that sets it apart from the competition.