35 min

120 - The Power of Association Marketing, with Casey Adams The Marketing Millennials

    • Marketing

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.
Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.
Follow Casey:
LinkedIn: linkedin.com/in/casey-adams-430b3114a
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:03 Making The Right Associations
07:02 How to DM Influencers
09:18 Creating Instant Connections
13:25 The Most Powerful Way to Market Yourself
16:12 Time to Triple Down 
21:48 Embodying The Entrepreneur Spirit
27:06 Your Podcast As A Media Company
33:16 Just Get Started Already
35:59 Exciting Future Shout Out
How to Repurpose Short Videos 
Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.
 
Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you've invested.
 
Here’s how to repurpose your short video across TikTok, Instagram and YouTube
 
Decide What Platform You Want To Repurpose Your Video ForThe first thing you need to do is decide the platform where you want to repurpose your video. 
 
While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact. 
 
If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.
 
Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.
 
 
Tips For Creating a Short VideoNow that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds. 
 
So, here are a few tips to keep in mind while creating short videos.
 - Keep your videos short - Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged. 
- Create a narrative - If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who are...

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.
Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.
Follow Casey:
LinkedIn: linkedin.com/in/casey-adams-430b3114a
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:03 Making The Right Associations
07:02 How to DM Influencers
09:18 Creating Instant Connections
13:25 The Most Powerful Way to Market Yourself
16:12 Time to Triple Down 
21:48 Embodying The Entrepreneur Spirit
27:06 Your Podcast As A Media Company
33:16 Just Get Started Already
35:59 Exciting Future Shout Out
How to Repurpose Short Videos 
Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.
 
Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you've invested.
 
Here’s how to repurpose your short video across TikTok, Instagram and YouTube
 
Decide What Platform You Want To Repurpose Your Video ForThe first thing you need to do is decide the platform where you want to repurpose your video. 
 
While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact. 
 
If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.
 
Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.
 
 
Tips For Creating a Short VideoNow that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds. 
 
So, here are a few tips to keep in mind while creating short videos.
 - Keep your videos short - Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged. 
- Create a narrative - If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who are...

35 min