121 | How to replace ALL your marketing with a single story - with Kris Jones

If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.

Key Timestamps

[00:02:00] The Power of a Single Story

[00:05:00] The “Bottle Effect” & Curse of Knowledge

[00:07:00] The Accordion Principle

[00:10:00] You’re Not the Hero

[00:13:00] Choosing Your Story

[00:17:00] The Sales Call Shift

[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again

“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”

The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.

Useful Links

Red door designs free resources

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK