Captain Rob Kessler is the Inventor of Million Dollar Collar (MillionDollarCollar.com) and the Co-Founder of goTIELESS. An innovative product that fixes the collapsing of the front of a casually worn dress shirt. His product has been used to improve the look of every major brand of shirt from H&M, to Calvin Klein, to UNTUCKit and everything in-between. It's easy to see why when you come across any of his before and after photo's.
It's a wonder that every brand doesn't just have these installed at production. Since the big brands have been so slow to adapt his technology at scale, he and his partners decided to start their own dress-shirt brand (goTIELESS.com) to show the benefits, and that gamble has really paid off. Their first run sold out in 72 hours. Their second run is more than 60% sold through and they are scrambling to get more shirts made, even amid the Coronavirus pandemic. They are looking to produce 5 more colours as soon as everything opens back up to keep up with demand.
Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.