#163 - Richard Shotton - Psychology, Advertising & Human Behaviour Modern Wisdom

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.
Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.
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Extra Stuff:
Follow Richard on Twitter - https://twitter.com/rshotton
Buy Richard's Book - https://amzn.to/2YCQfdt
Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands
Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast
Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom
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