176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn how smart tech companies embed communities into their business models in this short episode.

Listen to learn:

• What community management is
• What the Content, Community, Commercialization model is and why VCs love it
• Two case studies of how tech businesses have used community management to grow
• Why community management is a great way into the tech sector for non-techies
• When to ignore community metrics

Get the masterclass:

How to transition into a career in tech

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Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

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