1 hr 8 min

#18 Nicola Millard on engaging B2B and B2C audiences, not forgetting the lessons from the pandemic and what it means to be a futurologist The Marketing Forum Podcast

    • Marketing

Nicola Millard is Principal Innovation Partner with BT with 'Futurologist' as a previous job title. Nicola's background in psychology and work on customer insights makes her highly interesting to anyone with a marketing angle! We chat about the difference in engaging B2B and B2C audiences, why some of BT's research shows customers don't really care about channel and why she hopes we won't forget all the lessons we've learned from the pandemic. 

Nicola Millard is Principal Innovation Partner with BT with 'Futurologist' as a previous job title. Nicola's background in psychology and work on customer insights makes her highly interesting to anyone with a marketing angle! We chat about the difference in engaging B2B and B2C audiences, why some of BT's research shows customers don't really care about channel and why she hopes we won't forget all the lessons we've learned from the pandemic. 

1 hr 8 min