World's Greatest Business Thinkers

#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)

Today I'm joined by Chris Baker, author of 'Obsolete: How Change Brands are Changing the World' and Founder and CEO of Serious Tissues, for a fascinating discussion on how changing the way we spend our money has the potential to change the world.

Use the code obsolete25 on the Bloomsbury website to buy a discounted copy of the book.