25: Personal Branding as a Tool for Connection with Isaac Mashman

Isaac Mashman is a businessman, podcast host, and public speaker. Over the span of several years, and nearly a dozen various business ideas, it was in 2020 that Isaac launched his company Mashman Ventures, a public relations firm that specializes in working with people who want to be followed, in-demand, and respected to build their personal brands. In this episode, we hone in on what personal branding means and also how it relates to making meaningful connections with others.

Highlights & Takeaways

• An elevator pitch is how you would sum up what you have going on in a short amount of time - Isaac approaches it by building rapport and focusing on the other person, rather than immediately trying to sell
• Personal branding is something that you have already had since you were born - it’s who you are, your reputation, and your relationship with the general public
• How Isaac was able to facilitate a connection between his musician friend and a famous local artist whom he respected, but never met. Now the artist has been managing Isaac’s friend for a year now
• You don't have to grow every relationship, because you might be going in a different direction and have different values than each other
• Aggressive patience is understanding that things take time, but also recognizing that if you have a vision of where you want to get to, why not get there sooner if you can?

Resources Mentioned

• Contact Isaac: Website | Instagram | Facebook | Twitter | LinkedIn
• Mashman Ventures
• Chase the Vision Podcast
• “Personal Branding: A Manifesto on Fame and Influence” by Isaac Mashman
• “How to Win Friends and Influence People” by Dale Carnegie
• “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan

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Music by Meghan Rennie - Instagram / Soundcloud

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