417 episodes

The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.

Flying Solo Flying Solo

    • Business
    • 3.5 • 2 Ratings

The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.

    Rethinking customer experience

    Rethinking customer experience

    Jaqui Scammell is the CEO of ServiceQ and an expert with over 35 years of experience in customer service. On this week's episode of Flying Solo, Jaqui shares her journey from working at McDonald's to leading major stadium events, to ultimately founding ServiceQ with a mission to redefine service.
    Jaqui unpacks the impact of the pandemic on customer service, the essential elements of leadership, the human touchpoints and emotional elements of service , and the future of customer service in the face of advancing technology - Jaqui has coined this as 5D service. Are you ready to elevate your customer interactions?
    Key points
    Customer Service Challenges and Pandemic Impact
    - Amplified stress and pressure on people affecting customer service
    - Staff shortages and fear magnified existing service issues
    - Importance of crisis response preparation and running real scenarios in leadership programs
    Building Brand Reputation and Customer Loyalty
    - The significance of trustworthiness and delivering value to stand out in customer service
    - Trust issues affecting brand reputation globally
    - Loyalty as a valuable currency and the impact of consistent demonstration of trustworthiness
    5D Service Principles for Business Improvement
    - Actioning the 5D service principles from Jacqui Scammell's book without delay
    - Guidance from the book for further support in overcoming challenges
    - Empowerment, confidence, and emotional intelligence in the workplace
    Predicted Changes in Customer Service and "5D Service" Framework
    - Increasing expectations, demand, and competitiveness with technology
    - The significance of human touch points despite the prevalence of AI and automation
    - Practical tips for delivering exemplary service and the importance of psychological safety and well-being in the workplace from "The Future of Service is 5D"
    Timestamped overview
    00:00 McDonald's 'school of business'
    03:49 A service mindset leads to personal growth and gratitude.
    06:47 How to break down big projects into manageable chunks.
    11:41 Balancing technology and human connection in business.
    13:33 The multidimensional human connections in the workplace.
    17:38 Leaders must empower and serve employees.
    22:31 Practical ways to build mental agility.
    25:19 Increased competitiveness, demand, and human preparedness.
    27:04 Leadership programs include running real scenarios to improve decision-making, resilience, and cohesion for handling crises.
    30:38 "Start yesterday. Buy the book."
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    • 32 min
    Understanding your ideal client: Strategies for business success

    Understanding your ideal client: Strategies for business success

    In this episode of Flying Solo, we're joined by business coach and entrepreneur and author Jim Cocks, as he shares his journey from performer to the corporate world to coaching and entrepreneurship. With a focus on understanding the ideal client, the significance of self-care, and strategies for building authentic connections, Jim provides valuable advice for aspiring and established entrepreneurs alike. Join us as we delve into the importance of mindset, embracing failure, and the importance of trust in client relationships. 
    We also get a sneak peek into his new book Build, Excite, Ignite which reveals how. to beat burnout and build a six figure business in 12 months.
    Key topics
    Understanding the Ideal Client and Self-Care
    - Identifying an ideal client persona for marketing and content creation
    - Seeking direct feedback from ideal clients through market research
    - Importance of self-care and selectively choosing clients
    Pricing, Genuine Connections, and Business Purpose
    - Setting prices based on value offered and building authentic client relationships
    - Identifying the driving "why" behind a business for success
    - Embracing failure as a tool for growth and learning
    Overcoming Challenges and Self-Belief
    - Managing comparison and self-belief in achieving success
    - Combating imposter syndrome with mindset shifts and evidence of success
    Navigating Business Startup and Niche Specialization
    - Initial openness to opportunities while narrowing down a niche
    - Emphasizing the importance of becoming a specialist in a specific area
    Business Evolution and Personal Growth
    - Flexibility and continual refinement of business niche
    - Embracing networking, progress, and change for new entrepreneur
     
    Time stamped overview
    00:00 Transition from performing to corporate, seeking freedom.
    05:32 Entrepreneur sharing story to inspire and empower.
    09:46 Belief in self is key to success.
    10:54 Addressing imposter syndrome by acknowledging and reframing.
    13:47 Startup advice: Say yes, specialize but evolve.
    18:00 Valuing community support for personal and professional growth.
    23:35 Price influences trust and value in services.
    27:07 Take small steps, network, and own change.
    27:58 Simplicity and sharing are crucial for startup success.
     
    Host Cec Busby
    Producer Michael Marren
    Guest Jim Cocks. Find out more about Jim here. Buy his new book, Build, Ignite Excite.
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    • 30 min
    Radek Sali's unconventional business journey: From cinema usher to wellness entrepreneur

    Radek Sali's unconventional business journey: From cinema usher to wellness entrepreneur

    In this episode of Flying Solo we're joined by Radek Sali, a visionary entrepreneur, investor, and former CEO of Swisse Wellness, which he successfully sold for a staggering $1 billion.
    Join Cec Busby, as she delves into Radek's fascinating entrepreneurial journey - from his early experiences working in the cinema industry to his transition into the realm of health and wellness. Radek shares the influence of his parents' unconventional medical approaches and refugee background on his business decisions, shedding light on the pivotal moments that shaped his path to success.
    Tune in as Radek discusses the challenges, triumphs, and pivotal moments that fueled his entrepreneurial spirit, offering invaluable insights and lessons learned along the way.
    Key Topics
    Career transition
    - Initial career in the cinema industry
    - Transition to working at Swisse Wellness and differences observed in company culture and operations
    - Learnings from the cinema industry and how they influenced Radek's approach to business management and leadership
    Business Strategy and Marketing
    - Evolution of Swisse Wellness' marketing approach from traditional vitamin marketing to lifestyle-based product promotion
    - Securing the company's first brand ambassadorship with Ricky Ponting
    - Decision-making process behind working with Ricky Ponting and the marketing strategy shift towards health benefits and lifestyle products
    - Sponsorship of the cricket team and "Dancing with the Stars" to expand consumer base and promote the brand
    - Unique advertising tactics employed by Swisse Wellness, including being voted "most annoying advert" on a radio show
    - Emphasis on the importance of cultural values and principles in shaping the company's culture
    Entrepreneurship and Business Leadership
    - Radek's journey as an entrepreneur and his initial reluctance to identify as one
    - Passion for business and the function of business within society, capitalism, and democracy
    - Foundational skills from studying law, cinema, and politics
    - Learnings from working in the entertainment industry and managing challenges and customer interactions
    - Challenges and opportunities in business, emphasizing openness, authenticity, and accountability within the team
    Influence of Upbringing and Parental Background on Radek's Business Decisions
    - Parents' background in non-conventional medicine and its influence on Radek's approach to business and wellness
    - Aligning business principles with commitment, structure, and cultural values, influenced by his parents
    Timstamped overview
    00:00 Language and law studies influenced career choices.
    05:26 Enjoyed customer interactions, challenges, and problem-solving.
    08:43 Father, professor, mentor, leader in health industry.
    12:19 Swisse organisation growth through brand ambassadorship.
    15:27 How Ricky Ponting became a successful brand.
    18:21 Cricket audience influenced women's product shopping trend.
    20:59 Focus on culture, values, and positive language.
    25:10 Leadership requires commitment, vision, and strong values.
    29:09 Struggling with growth and passion, transitioning out.
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    • 31 min
    BEST OF 2023: Business secrets from a billion-dollar founder: Why innovation is everything

    BEST OF 2023: Business secrets from a billion-dollar founder: Why innovation is everything

    Richard Turner is a renowned Australian entrepreneur, innovator and business leader. He’s a former Australian Entrepreneur of the Year and the founder of several billion-dollar companies.
    When it comes to entrepreneurship, Richard is an expert. He’s a specialist in re-invention and industry disruption. He is passionate about sustainability and wants to assist businesses in achieving their purpose and potential. He’s the author of The Essential Entrepreneur, and if you want sound advice on the fundamentals of business success, Richard should be your go-to.
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    • 50 min
    BEST OF 2023: Marketing secrets that will turn strangers into superfans

    BEST OF 2023: Marketing secrets that will turn strangers into superfans

    Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer.
    Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero.
    Tune in to learn how to apply these easy marketing strategies to your own business.
    Episode notes:

    [02:24] The biggest marketing mistake small businesses make

    [04:42] Understanding the linear journey from stranger to superfan

    [08:06] Building your marketing strategy into day-to-day business

    [10:42] Choosing the right marketing professional – questions to ask

    [13:46] Measuring marketing success – it’s NOT all about sales

    [17:52] How much of your budget should you spend on marketing?

    [20:12] Identifying bottlenecks that are letting your marketing down

    [23:54] Consistency over exceptional: The key to success

    [28:00] The power of positioning your customer as the hero

    [32:52] Strategies for turning strangers into superfans

    for consistent action.

    [25:26] Creating a fortress around time is key for productivity.

    [28:43] Struggling to disconnect and focus? You might be a control freak.

    [32:22] Setting the right conditions for peak productivity.

    [36:06] Invest in yourself: the final piece of the procrastination puzzle.


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    • 39 min
    BEST OF 2023: How to make the shift from procrastinator to productivity pro

    BEST OF 2023: How to make the shift from procrastinator to productivity pro

    If you’re ready to make the shift from procrastinator to productive force to be reckoned with, listen up. Sam Tornatore is a performance coach, neuro change practitioner and productivity expert who has been helping business owners and professionals overcome procrastination and achieve their biggest goals for 20 years.
    In this episode, Sam unpacks the causes of procrastination, from common fears to outdated belief systems, and shares his best advice to overcome them. He reveals his top tips for reaching peak productivity and the power of investing in yourself to create the success you wish for.
    Tune in to find out how to identify your own causes for procrastination and the steps to take to kick procrastination to the kerb.
    Topics covered in this podcast episode:

    1. Identifying procrastination



    Procrastination robs us of our right to be excellent



    Awareness to action - the keys to overcoming procrastination



    Reasons we procrastinate and signs to watch out for



    Common fears and stepping out of the comfort zones they create



    Overcoming our inability to take action, making excuses and blaming others.




    2. The power of investing in yourself and pursuing passions



    Putting yourself first is necessary for success – treat yourself like a VIP and others will too



    Building self-awareness, taking responsibility and changing your narrative



    The importance aligning goals to your core values - Passion cannot be imposed on us by others



    How to identify and eliminate limiting belief systems and fears




    3. Goal-setting and productivity



    The power of rewards for consistent action - not just achievements



    Avoid setting overwhelming goals - how do you eat an elephant?



    Guarding your time - setting conditions for uninterrupted work increases productivity



    How to create a distraction-free environment to achieve maximum productivity




    Episode timestamps



    [02:45] Procrastination root causes – what’s stopping you from taking action?



    [06:52] Awareness stops procrastination; excuses are warning signs.



    [09:08] Common fears that cause procrastination.



    [12:32] Changing the narrative and challenging childhood belief systems.



    [17:36] Identifying your passion is imperative to caring about goals.



    [20:57] The power of breaking down goals + rewards for consistent action.



    [25:26] Creating a fortress around time is key for productivity.



    [28:43] Struggling to disconnect and focus? You might be a control freak.



    [32:22] Setting the right conditions for peak productivity.



    [36:06] Invest in yourself: the final piece of the procrastination puzzle.




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    • 39 min

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