1 hr 3 min
#27 Joyann Boyce on the fundamentals of inclusive marketing, and why it matters The Marketing Forum Podcast
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- Marketing
Joyann Boyce is an inclusivity marketing consultant running her own business, Arima and Co which delivers consultancy, workshops and training.
Joyann studied psychology and decided to follow an interest in marketing - she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born.
There is a lot us marketers communicators and creatives can do to be more inclusive, from the language we use, to the images and context, and Joyann generously shares a huge amount of her knowledge with us in this episode.
Joyann Boyce is an inclusivity marketing consultant running her own business, Arima and Co which delivers consultancy, workshops and training.
Joyann studied psychology and decided to follow an interest in marketing - she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born.
There is a lot us marketers communicators and creatives can do to be more inclusive, from the language we use, to the images and context, and Joyann generously shares a huge amount of her knowledge with us in this episode.
1 hr 3 min