26 min
272: Kyle Busch Competes with the 'Rebel Spirit' in NASCAR Bourbon Lens
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- Food
The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon. Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!
Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there.
We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.
Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com.
Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.
Cheers,
Scott and Jake
Bourbon Lens
About the Partnership:
Who is Kyle “Rowdy” Busch and RCR?
Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.
RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.
What the Rebel Spirit Means to Rowdy
“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.
“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.
The Spirit of NASCAR
The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them. Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.
About Rebel® Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.
About Luxco®
Founded in St. Lou
The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon. Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!
Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there.
We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.
Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com.
Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.
Cheers,
Scott and Jake
Bourbon Lens
About the Partnership:
Who is Kyle “Rowdy” Busch and RCR?
Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.
RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.
What the Rebel Spirit Means to Rowdy
“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.
“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.
The Spirit of NASCAR
The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them. Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.
About Rebel® Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.
About Luxco®
Founded in St. Lou
26 min