140 episodes

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

2Bobs - with David C. Baker and Blair Enns David C. Baker and Blair Enns

    • Business
    • 4.8 • 50 Ratings

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

    The Emotional Journey of Buying and Selling

    The Emotional Journey of Buying and Selling

    When someone makes Prospect Theory generalizations—saying that buyers either over-weight gains or over-weight losses—Blair wants us to remember that both are true at different times during the sales process, and we need to adjust accordingly at the right times to close the sale.

    Read the transcript and episode notes at http://2bobs.com/podcast/the-emotional-journey-of-buying-and-selling

    • 33 min
    Hard Lines, Soft Lines

    Hard Lines, Soft Lines

    Inspired by some observations of what sometimes happens to people on the journey from vendor to expert, Blair sees some newbie Win Without Pitching devotees going too far–power tripping.

    Read the episode notes and transcript at http://2bobs.com/podcast/hard-lines-soft-lines

    • 35 min
    Designing Your Service Offerings

    Designing Your Service Offerings

    Does your list of service offerings look like a Cheesecake Factory menu? David identifies five hallmarks of poor service design along with five principles of effective service offering design.
    Read the transcript and episode notes at http://2bobs.com/podcast/designing-your-service-offerings

    • 29 min
    Secrets Behind the Killer Website

    Secrets Behind the Killer Website

    In a follow-up to the popular “Secrets Behind the Killer Proposal” episode, David unloads everything firms can do to make sure their website is locked and loaded for winning over new clients (wink wink).

    • 32 min
    Why All My Content Is Ungated

    Why All My Content Is Ungated

    David has seven reasons for removing all barriers on his website for readers and prospects to access what he writes - but admits that it may not be for everyone.
    Read the show notes and transcript at http://2bobs.com/podcast/why-all-my-content-is-ungated

    • 30 min
    Selling to Different Buyer Types

    Selling to Different Buyer Types

    Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer you’re selling to.



    Read the show notes and transcript at http://2bobs.com/podcast/selling-to-different-buyer-types

    • 40 min

Customer Reviews

4.8 out of 5
50 Ratings

50 Ratings

iLovrAS58 ,

Addictive...

... so much good stuff right here , thank you for sharing the knowledge David and Blair!!

The Bakers Dozen (Scotland) ,

Truly awesome show

The only downside is the aren't longer as they're truly awesome. Excellent insight and remarkable stories.... Think I might be addicted now 👌

LukeyTukey ,

Insightful content

Some really strong business advice, particularly if you are working in a consulting or creative space. A regular source of those 'oh yeah' realisation moments.

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