
140 episodes

2Bobs - with David C. Baker and Blair Enns David C. Baker and Blair Enns
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- Business
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4.8 • 50 Ratings
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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The Emotional Journey of Buying and Selling
When someone makes Prospect Theory generalizations—saying that buyers either over-weight gains or over-weight losses—Blair wants us to remember that both are true at different times during the sales process, and we need to adjust accordingly at the right times to close the sale.
Read the transcript and episode notes at http://2bobs.com/podcast/the-emotional-journey-of-buying-and-selling -
Hard Lines, Soft Lines
Inspired by some observations of what sometimes happens to people on the journey from vendor to expert, Blair sees some newbie Win Without Pitching devotees going too far–power tripping.
Read the episode notes and transcript at http://2bobs.com/podcast/hard-lines-soft-lines -
Designing Your Service Offerings
Does your list of service offerings look like a Cheesecake Factory menu? David identifies five hallmarks of poor service design along with five principles of effective service offering design.
Read the transcript and episode notes at http://2bobs.com/podcast/designing-your-service-offerings -
Secrets Behind the Killer Website
In a follow-up to the popular “Secrets Behind the Killer Proposal” episode, David unloads everything firms can do to make sure their website is locked and loaded for winning over new clients (wink wink).
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Why All My Content Is Ungated
David has seven reasons for removing all barriers on his website for readers and prospects to access what he writes - but admits that it may not be for everyone.
Read the show notes and transcript at http://2bobs.com/podcast/why-all-my-content-is-ungated -
Selling to Different Buyer Types
Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer you’re selling to.
Read the show notes and transcript at http://2bobs.com/podcast/selling-to-different-buyer-types
Customer Reviews
Addictive...
... so much good stuff right here , thank you for sharing the knowledge David and Blair!!
Truly awesome show
The only downside is the aren't longer as they're truly awesome. Excellent insight and remarkable stories.... Think I might be addicted now 👌
Insightful content
Some really strong business advice, particularly if you are working in a consulting or creative space. A regular source of those 'oh yeah' realisation moments.