3 Ways AI is Changing Search – And How You Can Stay Ahead

Are you sick of hearing about AI? Think it’s just another fad? Think again. In this episode, Andrew Laws is joined by search expert Michael Buckbee to break down the AI revolution in search and what it means for business owners and marketers.

We explore:
🔹 Why ignoring AI could cost your business dearly – and why Google is driving the change.
🔹 The shift in search behaviour – how AI is reshaping what ranks and what gets ignored.
🔹 How to seize new opportunities – the practical steps you can take now to get ahead.

Michael also introduces the Biscuit Framework, a practical guide to preparing your business for AI-powered search. If you're a business owner, marketer, or just curious about the future of search, this is an episode you don’t want to miss.

📌 Find the Biscuit Framework here: https://knowatoa.com/guides/biscuit_framework