1 hr 4 min
#307 John Lamerton – Evergreen Assets The Next 100 Days Podcast
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- Management
Evergreen Assets with John Lamerton
Evergreen Assets is the name of John Lamerton's latest book. This is John's third appearance on The Next 100 Days Podcast.
Evergreen Assets - The Book
BUY THE BOOK
John wrote the majority of the book in the March 2020 lockdown. John's clients were concerned to receive his advice. Firstly, he told them to look after cash flow. Secondly, look after relationships. One of the recurring themes in the book is that it is not a numbers game, it's a relationships game. No one remembers what you did, but they'll remember how you made them feel. Thirdly, he told people to build evergreen assets.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets.mp4
Noddy Holder - Great Example of Evergreen Assets
Even though Graham got his 70s bands mixed up, Mud and Slade. Noddy Holder was in fact the lead singer and writer of a very popular Christmas anthem. John tells the story...
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Noddy-Holder.mp4
It is rumoured that Noddy Holder receives £500k royalties, etc for the song every year. That is some return of effort deployed.
John Doesn't Like "What's Working Now"
He says the Guru's like to sell 'what's working right now. Why? It's because Guru's can say the reason you're now successful is you aren't doing what's working right now. You are using an outdated model. The world has moved on. He says, The Gurus will say, "I've got a secret, and that secret is what's working right now".
It's all smoke and mirrors. A sleight of hand magic trick to rob you of money.
Instead, John encourages business owners to focus on what works every single time. It's the "Merry Christmas Everybody" marketing strategy.
What do you think of Social Media?
"It's tomorrow's chip paper."
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Social-Media.mp4
The Social Network
John points out that social media used to be known as the social network.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Disliking-Social-Media.mp4
John argues that it is far better for business owners to go deep with a few people, rather than spray stuff to lots of people.
The Evergreen Assets Eco-System
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets-Eco-System.mp4
There will be one of the 6 seed classes that your business can most benefit from.
Viral Class - R Rate
John uses the R rate, used to reflect the Replicate Rate of the China Virus. So if you have an R rate of 1.5, for every 10 customers, they'll bring in 5 free.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-R-Rate-Viral.mp4
The gym wraps up a shareable story that can be put into a referral system, then you'll have a business that produces a huge number of referral clients. The trade is made with the client to say if I produce the results you are looking for, you will refer me to 5 other people.
Evergreen Assets with John Lamerton
Evergreen Assets is the name of John Lamerton's latest book. This is John's third appearance on The Next 100 Days Podcast.
Evergreen Assets - The Book
BUY THE BOOK
John wrote the majority of the book in the March 2020 lockdown. John's clients were concerned to receive his advice. Firstly, he told them to look after cash flow. Secondly, look after relationships. One of the recurring themes in the book is that it is not a numbers game, it's a relationships game. No one remembers what you did, but they'll remember how you made them feel. Thirdly, he told people to build evergreen assets.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets.mp4
Noddy Holder - Great Example of Evergreen Assets
Even though Graham got his 70s bands mixed up, Mud and Slade. Noddy Holder was in fact the lead singer and writer of a very popular Christmas anthem. John tells the story...
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Noddy-Holder.mp4
It is rumoured that Noddy Holder receives £500k royalties, etc for the song every year. That is some return of effort deployed.
John Doesn't Like "What's Working Now"
He says the Guru's like to sell 'what's working right now. Why? It's because Guru's can say the reason you're now successful is you aren't doing what's working right now. You are using an outdated model. The world has moved on. He says, The Gurus will say, "I've got a secret, and that secret is what's working right now".
It's all smoke and mirrors. A sleight of hand magic trick to rob you of money.
Instead, John encourages business owners to focus on what works every single time. It's the "Merry Christmas Everybody" marketing strategy.
What do you think of Social Media?
"It's tomorrow's chip paper."
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Social-Media.mp4
The Social Network
John points out that social media used to be known as the social network.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Disliking-Social-Media.mp4
John argues that it is far better for business owners to go deep with a few people, rather than spray stuff to lots of people.
The Evergreen Assets Eco-System
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets-Eco-System.mp4
There will be one of the 6 seed classes that your business can most benefit from.
Viral Class - R Rate
John uses the R rate, used to reflect the Replicate Rate of the China Virus. So if you have an R rate of 1.5, for every 10 customers, they'll bring in 5 free.
http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-R-Rate-Viral.mp4
The gym wraps up a shareable story that can be put into a referral system, then you'll have a business that produces a huge number of referral clients. The trade is made with the client to say if I produce the results you are looking for, you will refer me to 5 other people.
1 hr 4 min